For entertainment executives, demand data is a critical component of decision-making processes. Using the example of "Reckoning," a TV series that explores the dark psyche of two fathers, here are several ways that demand data can inform content-related decisions.
First, demand data can be used to assess the value of a TV series, such as "Reckoning." In this case, the show has been in high demand in Spain, with its demand outperforming the average TV show in the country. The show has also experienced a recent increase in demand, indicating growing popularity.
Entertainment executives can use demand data to assess the appeal of a TV series in specific markets and determine an optimal acquisition strategy. In the case of "Reckoning," the show performs exceptionally well in Spain, which could inform a decision to acquire or distribute the show, focus marketing efforts, or even consider localizing the show for Spanish audiences.
In addition, demand data can reveal the potential for spin-offs or franchises, which can monetize the show's success and capitalize on fans' interest. In the case of "Reckoning," however, its franchisability potential is considered poor.
Demand data also helps in driving subscriber acquisition or retention. Using demand information, executives can make data-driven decisions on which titles to buy to attract new audiences, or which shows to focus on to keep current subscribers happy. In January, the demand for "Reckoning" in Spain increased by 164.3%, indicating that it has attracted new audiences and may help with subscriber acquisition.
Furthermore, shifting global demand could help executives to determine an ideal release strategy for content. Studying "Reckoning," demand spiked in late January, indicating that the show had peaked in popularity, which could inform marketing campaigns ahead of a release.
Finally, demand data helps entertainment executives discover new opportunities for content distribution and monetization by exploring under-monetized titles, mapping local whitespace, and identifying opportunity markets for content distribution.
As such, demand data is an essential resource for making better-informed decisions and enabling executives to stay ahead of the competition, particularly in the ever-evolving entertainment industry.
