The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics' demand data provides a wealth of information that can assist entertainment executives in making more informed content, acquisition, distribution, and programming decisions. Let's take the example of "Reckoning" in Spain in March 2024 to understand how demand data can help executives make smarter decisions.
Content valuation is perhaps the most important way that demand data can assist executives in decision-making. An economic valuation system powered by global content demand and supply, Parrot Analytics content valuation system can help executives determine how much their content is worth to any platform in any region. Demand data can reveal the dollar value contribution of any title, including how much a series' value is being driven by demand for one of its stars. Executives can also use demand data to estimate how exclusivity impacts a title's value and determine the baseline value of a title.
In the case of "Reckoning", executives can evaluate the show's performance in Spain compared to the average performance of shows in Spain. With the show having 2.7 times the audience demand of the average show in Spain over the last 30 days, it can be expected that the show is a valuable asset for any platform or TV network in Spain. "Reckoning" has achieved peak demand at the rank of #490 in Spain, but the show dropped in its rank by 1135 spots during March in Spain. The show's audience demand has decreased in Spain by 36.5% in March.
Executives can also use demand data to understand the popularity of a show within a specific genre in a specific region. In Spain, "Reckoning" ranks at the 95.3th percentile in the drama genre. This means "Reckoning" has higher demand than 95.3% of all drama titles in Spain. The show's popularity increased in mid-March, indicating that something about the show struck a chord with viewers at that time.
Executives can also use demand data for competitive benchmarking and to identify other shows that fans of a particular show also like. According to Parrot Analytics, fans of "Reckoning" also like shows such as "Young Sheldon", "Family Guy", "The Sinner", and "The Simpsons". Executives can use this information when making acquisitions or development decisions to ensure that their content portfolio aligns with the tastes of their target audience.
Demand data is also valuable when evaluating a show's international performance. The Parrot Pulse can provide an independent measure of a show's global performance across six dimensions. For "Reckoning", the worldwide audience demand across all platforms is okay, but the show's travelability is poor, which suggests that it might struggle to find an audience outside of its home market. "Reckoning" had good audience demand in Spain of 1.5x, which was higher than in other countries where demand for the show was only okay.
Finally, executives can use demand data to inform decisions regarding supply and demand. For example, they can evaluate the demand for content in a particular genre, or identify which titles are in-demand in a specific market. Demand data can also help executives determine which titles should be acquired to retain or grow their current audience. In the case of "Reckoning", by examining the show's performance over the last year, executives can see that its popularity has been growing, making it a potentially valuable asset to any platform or network looking to attract audiences in the drama genre.
In conclusion, demand data is a powerful tool that executives in the entertainment industry can use to make smarter content, acquisition, distribution, and programming decisions. By leveraging this data, executives can gain valuable insights into a show's performance in a specific market or on a global scale, evaluate its value to any platform or network, and better understand the tastes and preferences of their target audience.
Reckoning's travelability to Spain in the last 30 days is 119%, which means that the audience demand for Reckoning is 119% of the demand in its country of origin, Australia. Click through to another market to discover how well Reckoning travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Spain as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. AXN, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Spain. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Reckoning.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Spain to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Reckoning from partners like AXN.
Studios in Spain are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Reckoning? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Spain, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as AXN to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Spain. Contact us now to leverage a return-focused selection criteria for title acquisition from AXN by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Reckoning. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as AXN to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Reckoning), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as AXN by incorporating country-specific trend and market demand factors for all markets including Spain. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Reckoning, including those that have not even been released. Appeal to your target markets, including Spain, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular AXN‘s Reckoning is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for AXN and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Reckoning, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2 p.m. PST using television demand metrics from Parrot Analytics for Reckoning in Spain. We provide our partners with deep TV series workflows to help them drive better and more informed content distribution strategies. Contact us today to find out more.