As an entertainment executive, leveraging demand data can help with strategic content decisions, including acquisition, distribution, and programming. One prime example of this is the analysis of "Showmatch (Bailando Por Un Sueño)" for the month of December 2023 in Spain.
The first insight we can draw from demand data is that "Showmatch (Bailando Por Un Sueño)" has good audience demand compared to the average TV show in Spain, suggesting it could be a valuable asset to acquire or distribute. The show's demand of 2.2 times the average show in Spain over the last 30 days, with increasing momentum in recent days, only reinforces this.
Demand data also reveals the potential of strategic partnerships and market expansion. By analyzing the top 10 global markets where "Showmatch (Bailando Por Un Sueño)" is most in-demand, we can see that the show performs incredibly well in Argentina and Uruguay, highlighting the potential to expand the brand in these locations and partner with local affiliates.
Another benefit of demand data is the ability to uncover audience behavior trends, such as what other shows are similar to "Showmatch (Bailando Por Un Sueño)" or what genres appeal to the audience, enabling informed programming decisions. For example, during December 2023 in Spain, audiences who enjoyed "Showmatch (Bailando Por Un Sueño)" were also interested in other shows, which could help the executive in content development or acquisition decisions.
Furthermore, demand data can inform the prioritization of future content investments. Combining data about the worldwide audience demand, travelability to international markets, longevity of audience demand, momentum, franchisability, and reach, prospects for the show can be examined holistically. In this case, the audience demand was good and audience engagement was sustained over time. It points to potential franchise opportunities, expansion to other regions, and indicates good performance across various markets.
Lastly, leveraging demand data can help determine the value of content, especially when compared to other titles available on the market. This pricing, or valuing of the content works as an economic valuation system, making it possible for executives to arrive at an informed pricing decision.
