The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive at an OTT or SVOD platform, or a TV production company, you can leverage demand data to inform programming decisions, content valuation decisions, and content acquisition decisions. Utilizing demand data can help you to optimize the release strategy and pricing of a series, assess the value and retention potential of a show, better understand audience behavior, and make informed decisions concerning a series' supply and demand.
Using the example of "Showmatch (Bailando Por Un Sueño)" in Spain in March 2024, we can gather several insights about the show's performance. Firstly, with 2.2 times the audience demand of the average show in Spain over the last 30 days, we can determine that demand for the show is good. Secondly, compared to its demand of 2.3 times the average over the last 90 days, demand for this show has been decreasing recently. By examining which shows were preferred by fans of "Showmatch (Bailando Por Un Sueño)", we can understand the characteristics that make the show appealing to its audience. Using Parrot Pulse, we can examine the show's global performance across six dimensions, including travelability, momentum, franchisability, and more.
Demand data can also be utilized to make informed decisions concerning the acquisition of content. If you are a content distributor or OTT platform, for instance, Parrot Analytics' content valuation system can be utilized to estimate the value of a title, assess its ability to drive subscriptions or mitigate churn, and calculate ROI for any given title.
In the context of "Showmatch (Bailando Por Un Sueño)", understanding the show's top markets globally can inform distribution decisions. For instance, we can use the fact that Argentina is the top market for the show and achieved outstanding audience demand of 3.3x to inform targeting for potential distribution in that market.
In conclusion, demand data can provide valuable insights for entertainment executives making strategic decisions. Utilizing demand data can enable better-informed decisions about the value and potential of any title, allowing executives to make strategic acquisitions, assessments of the value of content libraries, informed programming decisions, and optimal release strategies. As demonstrated by "Showmatch (Bailando Por Un Sueño)", demand data can help executives understand the content's global appeal, assess how a title's demand has changed over time, and uncover opportunities for growth.
Showmatch (Bailando Por Un Sueño)'s travelability to Spain in the last 30 days is 25%, which means that the audience demand for Showmatch (Bailando Por Un Sueño) is 25% of the demand in its country of origin, Argentina. Click through to another market to discover how well Showmatch (Bailando Por Un Sueño) travels internationally.
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Acquire the best shows from partners such as Canal 9 to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Showmatch (Bailando Por Un Sueño)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Canal 9 by incorporating country-specific trend and market demand factors for all markets including Spain. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Canal 9‘s Showmatch (Bailando Por Un Sueño) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Canal 9 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Showmatch (Bailando Por Un Sueño), for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Entertainment Reality), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:02 p.m. PST using global demand analytics from Parrot Analytics for Showmatch (Bailando Por Un Sueño) in Spain. We provide our partners with essential SVOD workflows to help them drive better and more informed content advertising strategies. Contact us today to find out more.