As an entertainment executive, you make numerous decisions related to content valuation, acquisition, distribution, and programming. The more informed you are about audience demand, the better decisions you can make. Demand data offers deep insights that can help you make better-informed decisions, and here is how the demand data for the Finnish crime thriller television series "Sorjonen," in December 2023, in Spain, can help entertainment executives like you.
First, you can use demand data to value content. Parrot Analytics' demand-based content valuation system provides insights into the dollar value contribution of a title to a platform in any region. By using demand data, you can determine the dollar value of "Sorjonen" to a platform in Spain, and how much to spend on acquiring similar content. For the last 30 days, "Sorjonen" has 3.5 times the audience demand of the average show in Spain, indicating that it is worth more.
Second, demand data can help with acquisition decisions. The increased demand for "Sorjonen" by 8.0% in Spain during December shows that the show is growing in popularity. Therefore, you can consider acquiring similar crime thriller content to meet the growing audience demand in Spain. Also, by examining the top 10 global markets where "Sorjonen" is most in-demand, you can learn about other markets that may be interested in similar content.
Third, demand data can help with distribution decisions. The show's travelability in Spain is poor, meaning that the international demand for the show in Spain is significantly less than its home market. Thus, you can adjust the show's distribution strategy to the local market or promote it in other regions where it is more in demand, like Bulgaria or France.
Fourth, demand data can help with programming decisions. The popularity of the show and its connection with the fans of other similar content, like "The Mandalorian," "Baptiste," and "Loki," indicates that crime thriller content is trendy in Spain. Hence, you can program other crime thriller content alongside "Sorjonen" to boost the audience retention and attract new subscribers.
Lastly, by understanding the performance of "Sorjonen" on a rolling year basis versus the last 30 days, entertainment executives can gain insights into the show's popularity and how it is trending in Spain. The show's momentum, longevity, and reach in Spain are good - which means that the interest in the show is growing, it is maintaining demand and has a significant number of people interested.
In conclusion, analyzing demand data can help entertainment executives identify and understand global and local demand trends for content like "Sorjonen" better. With demand data, you can make more informed decisions on content valuation, acquisition, distribution, and programming, ultimately leading to better conversion rates, ad revenue, audience engagement, and increased revenue.
