As an entertainment executive, using demand data can help you make informed decisions when it comes to content valuation, acquisition, distribution, and programming decisions. Taking a closer look at "Sorjonen" for the month of February 2024 in Spain, we can explore how demand data can be used to evaluate the show's performance and aid decision-making.
Firstly, understanding a show's demand provides insight into how much it's worth. Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. "Sorjonen" has good demand in Spain, with 3.4 times the audience demand of the average show in the country over the last 30 days. Moreover, it is ranked at 97.4th percentile in the comedy genre, which means that it has higher demand than 97.4% of all comedy titles in Spain.
By examining the top 10 global markets where "Sorjonen" is most in-demand over the last 30 days, we can see where it is most popular. According to the report, Bulgaria is "Sorjonen"'s number one market globally, followed by Spain. This information can help content distributors decide where the show should be made available.
Understanding how a show's demand has been trending over time is equally important. While demand for "Sorjonen" has been decreasing in recent times, it is essential to note that the show demonstrated an increase in demand in late February 2024 in Spain. Its momentum, which measures the pace of growth of a show, is good, indicating its potential to continue growing its fan base.
Another consideration when evaluating content is the show's travelability, which measures its international demand relative to its home market. In the case of "Sorjonen," travelability has been found to be poor, while franchisability has also been rated as poor.
Additionally, understanding the long-term performance of a show is important. "Sorjonen" has held its demand over time retaining its okay rating for longevity. This indicates that the show's popularity has been sustained over three seasons. By comparing the last 30 days and a rolling year's performance, entertainment executives can get a clearer picture of whether a show's popularity is increasing or decreasing over time.
Finally, understanding the show's reach is key to making informed programming and marketing decisions. "Sorjonen" has good reach, which means there are a good number of people expressing demand for the show. By examining how "Sorjonen" fans are responding to other titles, entertainment executives can curate the most effective marketing campaigns.
In conclusion, demand data can help entertainment executives make informed content, acquisition, distribution, and programming decisions. "Sorjonen," when analyzed through the lens of Parrot Analytics' demand data, shows good demand in Spain, high demand in Bulgaria, a consistent momentum rate, and good reach. Understanding these metrics can help executives identify emerging trends, allocate their funds appropriately, and devise a marketing strategy to grow their audience and increase revenue.
