As a TV executive, you can use demand data to make more informed content, acquisition, distribution, and programming decisions. The analysis of "Star Wars Rebels" in Spain for the month of October 2023 provides several insights into how demand data can be used to inform strategic decisions about TV shows.
Firstly, demand data helps with content valuation. By using Parrot Analytics' content valuation system based on demand data, you can reveal the dollar value contribution of any title, to any platform, in any region. For instance, "Star Wars Rebels" achieved outstanding demand in Spain, with 8.3 times the audience demand of the average show. Such high demand can help to justify increased investment in the show by demonstrating its value to the platform.
Secondly, demand data enables you to assess audience taste and preferences. For example, "Star Wars Rebels" ranks at the 99.3rd percentile in the school-kids genre, indicating high demand among that audience segment in Spain. This information can help you make more informed decisions about which genres to focus on and what potential audience size they may attract.
Thirdly, demand data enables you to understand the show's performance over time. The analysis revealed that the demand for "Star Wars Rebels" has been increasing recently, with demand peaking in late October 2023, indicating that the show may be experiencing a surge in popularity. It also revealed that the show's momentum is outstanding, suggesting that the show has a strong fan base that is eager to consume more of its content.
Fourthly, demand data allows you to make more informed acquisition decisions by providing information about similar shows that fans of "Star Wars Rebels" also like, such as "The Mandalorian" and "Star Wars: The Clone Wars". This information can help inform decisions about potential acquisitions to bolster the platform's catalog and better serve the audience.
Finally, demand data can help inform distribution decisions. The analysis revealed that "Star Wars Rebels" has high demand in several international markets, including the United States, Canada, Australia, the United Kingdom, Germany, and Spain. This information can help you select which markets to target for distribution, or to assess the show's value for existing distribution deals in those regions.
Overall, demand data helps TV executives make more informed decisions about their content. By using Parrot Analytics' demand data, executives can more accurately value shows, understand audience preferences, assess performance over time, make informed acquisition decisions, and inform distribution decisions.
