The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it's important to make informed content decisions to ensure a high return on investment and audience engagement. One critical way to achieve that is by leveraging demand data. Let us look at 'Star Wars Rebels' to see how demand data can be utilized to make critical decisions.
Firstly, demand data helps with content valuation. Parrot Analytics' content valuation system, which is based on demand data, reveals the dollar value contribution of any title, to any platform, in any region. By using demand data, content stakeholders can calculate the return on investment (ROI) of a content piece, and assess a TV series' ability to drive subscriptions and mitigate churn. Therefore, content creators who know the value of a title can make informed decisions about whether to renew a show or recommission production for more episodes.
For instance, "Star Wars Rebels" has 6.8 times the audience demand of the average TV show in Spain over the last 30 days, meaning it is good, with only 8.6% of all TV shows having this level of demand. Demand has been increasing, as the show has gradually moved up 139 spots in its rank in March, achieving the peak rank of #249 in Spain. These insights show that Star Wars Rebels is a valuable asset for content distributors looking to drive engagement, increase momentum and boost their subscriber base.
Content creators can also use demand data to inform their acquisition decisions. They can figure out which type of content will be popular among audiences, the most lucrative genres in any given market, and decide on the best content producers and distribution channels to use in a specific region or market.
For example, "Star Wars Rebels" demonstrated a 41.6% increase in audience demand in Spain in March 2024. Content creators could take advantage of this surge in demand to acquire or produce similar content, as well as studying the shows that are well-liked by fans of "Star Wars Rebels," such as "Star Wars: The Clone Wars," and "The Bad Batch."
Finally, demand data enables content creators to make informed programming decisions. For example, they can discover which shows have the highest demand and therefore schedule them during peak hours to maximize their reach and audience engagement.
In summary, "Star Wars Rebels" is a successful example of how demand data can be utilized to make informed content, acquisition, and programming decisions by entertainment executives. By using demand metadata, it can be possible to understand a show's audience, the level of interest in new and existing content, and even predict possible content trends. Parrot Analytics provides a variety of tools and measures to help stakeholders make informed decisions that can drive long-term content growth, strategic planning and increase revenue by maximizing a title's potential.
Star Wars Rebels's travelability to Spain in the last 30 days is 52%, which means that the audience demand for Star Wars Rebels is 52% of the demand in its country of origin, United States. Click through to another market to discover how well Star Wars Rebels travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney XD‘s Star Wars Rebels is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney XD and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Star Wars Rebels, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:04 p.m. PST using global demand analytics from Parrot Analytics for Star Wars Rebels in Spain. We provide our partners with extensive OTT insight to help them drive better and more informed content advertising strategies. Contact us today to find out more.