The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As entertainment executives, you need to make informed content, acquisition, distribution, and programming decisions to thrive in today's competitive market. One of the most useful tools you can use to support these decisions is demand data. Demand data provides insights into how audiences feel about a show, which can help you determine the value of content and its potential to engage subscribers.
Let's use "Star Wars Rebels" as an example to showcase various ways demand data can help make better strategic decisions:
One of the key questions that content valuation can answer is: "How much is my show worth?" By analyzing the audience demand for "Star Wars Rebels," we found that it has 7.1 times the audience demand of the average show in Germany over the last 30 days. This information, combined with historic data, can assist with determining how much to spend on a show and assessing its long-term value.
In this example, we found that "Star Wars Rebels" fans tend to enjoy other "Star Wars" shows and other sci-fi/fantasy titles such as "Foundation," "Loki," "Rick And Morty," and "The Witcher." This data can inform acquisition decisions, as the content preferences of "Star Wars Rebels" fans show what kind of other content they are most likely to enjoy.
Demand can also drive programming decisions. By examining the top 10 markets where the show is most in-demand, "Star Wars Rebels" was found to outperform the demand of the average title in each of these markets, with the US being the top market for the show. While the show's global demand is still strong overall, its demands have been shifting in some regions, and executives can use this data to allocate resources to where there is higher demand.
An executive can also use demand data to determine the best release strategy for a show. By studying the audience demand for "Star Wars Rebels" over time, we see that it spiked in late March in Germany, and it's important to know why demand increased in that timeframe. This information can be used to adjust the show's promotional strategy and identify optimal on-demand release timing and channel-specific promotional strategies.
Demand data can also be used to help with decisions concerning supply and demand. By looking at the global performance of "Star Wars Rebels," we found that it has a relatively high travelability score related to the international component of demand. This suggests that the show has attractive opportunities internationally. Content distributors and production companies can use this information when thinking about show localization and potentially selling it to foreign markets.
Momentum is another dimension of the Parrot Pulse and is a measure of how fast a show is gaining popularity. For "Star Wars Rebels," the momentum score is outstanding and experiencing recent growth. The show may be at a good stage to introduce spin-offs or increase promotional activities.
Overall, from these examples, we can see that demand data has many applications in the entertainment industry. It not only informs producers about content performance but also plays a crucial role in supporting the content acquisition, distribution, programming and marketing decisions of executives, leading to better opportunities for growth.
Star Wars Rebels's travelability to Germany in the last 30 days is 48%, which means that the audience demand for Star Wars Rebels is 48% of the demand in its country of origin, United States. Click through to another market to discover how well Star Wars Rebels travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney XD‘s Star Wars Rebels is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney XD and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Star Wars Rebels, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:04 p.m. PST using global tv demand content analytics from Parrot Analytics for Star Wars Rebels in Germany. We provide our partners with valuable TV industry know-how to help them drive better and more informed content investment strategies. Contact us today to find out more.