As an entertainment executive, evaluating audience demand is essential for making informed content, acquisition, distribution, or programming decisions. "Star Wars: The Clone Wars" is a great example of how demand data can provide valuable insights to drive executive decision-making.
By analyzing demand trends, entertainment executives can determine the popularity of a show, which can determine its value in the market. For example, "Star Wars: The Clone Wars" exhibited 11.3 times the audience demand of the average show in Spain over the last 30 days. This show's exceptional performance in Spain is a clear indication of its popularity, which can be leveraged by rights holders, or those looking to monetize Star Wars' IP.
In addition, the independent Parrot Pulse measurement shows that the global performance of "Star Wars: The Clone Wars" is outstanding, with exceptional levels of travelability, longevity, momentum, franchisability, and reach.
Precise metrics like travelability, longevity, and momentum can inform the content valuation, which quantifies the dollar value contribution of any title to a platform in any region. Meanwhile, assessing an individual show's audience reach can help inform acquisition decisions as well as distribution strategies when considering different regions.
By examining the show's demand in the top ten global markets, executives can determine which regions exhibit the most significant demand for the show and focus their resources accordingly. With the United States and Canada demonstrating the highest demand for the show, executives can gauge future spinoff potential, audience retention, and other franchise opportunities.
Overall, the demand data of "Star Wars: The Clone Wars" in January 2024 in Spain shows that assessing audience demand can help entertainment executives identify the popularity of a show, gauge its potential value in the market, choose optimum distribution strategies, and aid in programming decisions.
