If you're an entertainment executive, analyzing audience demand data can help you make more informed content decisions. Take "Star Wars: The Clone Wars" as an example. The show saw 11.1 times the audience demand of the average show in Spain over the last 30 days, and its peak rank in Spain was #91. As a TV executive, demand information like this can give you a better idea of what content is currently popular and in-demand in specific markets, helping you decide which content to invest in, commission or acquire.
Furthermore, you can use demand data to answer crucial content valuation questions. For instance, how much is the show worth, and what's the baseline value of the title? By analyzing global demand data, you can figure out how much a specific title is contributing to a given platform's dollar value.
One interesting insight into "Star Wars: The Clone Wars" is how it performs compared to other similar shows. During February, "The Mandalorian," "Rick And Morty," "Ahsoka," "The Simpsons," "Futurama," "Star Wars Rebels," "Doctor Who (2005)," "Andor," and "Obi-wan Kenobi" were all popular among "Star Wars: The Clone Wars" fans in Spain. If you can pay attention to what type of content fans of the show like, you can inform decisions about potentially expanding that franchise or investing in key areas to build a similar following.
An additional valuable use of demand data is for subscriber acquisition and retention. By examining which titles resonate most with your current audience, you can make strategic acquisition decisions that will keep them happy. In terms of subscriber acquisition, you can use this same information to figure out which shows are currently trending, allowing you to invest in fresh and exciting titles that are likely to attract new audiences to your platform.
Finally, analyzing the demand data of specific markets can help you figure out which shows are most popular in that area, which can help inform critical distribution decisions. For instance, "Star Wars: The Clone Wars" generated global demand, but it still performed well in the Spanish market. This insight might inform strategic distribution decisions in that region, allowing you to allocate funds to maximize future content investments.
