As an entertainment executive, you can utilize demand data to make more informed content, acquisition, distribution, or programming decisions. "The Boys" is an excellent example of a show that has exceptional demand in Spain. With 15.8 times the audience demand of the average show over the last 30 days, it outperforms 99.9% of all drama titles in the country. Here are some ways that demand data can be used to inform strategic decisions:
1. Content Valuation: With exceptional demand in Spain and other global markets, "The Boys" is worth investing in. Demand data can inform content valuation, enabling you to determine how much to spend on a title based on its economic value to a platform. Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. By calculating the ROI a specific title will bring to any given platform, you can make informed decisions on whether to produce, acquire or distribute.
2. Subscriber Acquisition and Retention: If you want to grow your audience, "The Boys" is an excellent choice. With its exceptional demand in Spain and other global markets, this show is expected to attract new subscribers to your OTT platform. If you want to keep your current audience happy, you should consider buying titles with similar or even higher demand ratings to "The Boys". By tracking-demand trends, forecasting audience behavior & engagement, and identifying under-monetized titles, you can improve your bottom line.
3. Platform Strategy: Suppose you need to identify the best platform for distribution of your content. In that case, demand data can help you determine which platforms you should target for reaching your target audience. By gathering insight into a show's demand potential and reach, you can optimize your platform strategy to enable you to maximize your engagement and monetization.
4. Programming Decisions: By using demand data to assess show preferences in your target region, you can make more informed programming decisions. Knowing which genres are resonating with your current audience and which types of content you should acquire or produce, you can optimize your programming to meet your audience's demands.
5. Franchisability And Spin-Off Potential: Based on its franchisability (spin-off potential), "The Boys" is an excellent show to monetize IP by creating spin-offs or franchises. With the Parrot Pulse providing an independent measure of a show's global performance across six dimensions, you'll know just how well the show is expected to fare across the world.
