For TV executives looking to make more informed content, acquisition, distribution, or programming decisions, demand data can provide valuable insights that will inform their strategy. Using "The Boys" as an example, here are some of the ways demand data can be leveraged in decision making:
1. Content valuation: One of the most important questions TV executives ask when deciding which titles to fund is, "how much is my series worth?" By using demand data to determine the dollar value contribution of any title in a given region, TV executives can ensure that they are making more informed content valuation decisions. For example, based on the 15.5 times demand for "The Boys" in Spain over the last 30 days, executives can conclude that it is highly valuable for the Spanish market.
2. Acquisition decisions: Another valuable insight that demand data can provide concerns acquisition decisions. TV executives can use demand data to determine the baseline value of a title, its ability to drive subscriptions, or reduce churn, and estimate the cannibalization of audiences if a title is available on multiple services. In the case of "The Boys," executives can use data on the top 10 global markets where it is most in-demand to make more informed acquisition decisions and determine which platforms they should target for distribution of the show.
3. Programming decisions: Executives can use demand data to determine what type(s) of content exhibit opportunities to acquire or produce, what content is most popular in their market or on a global scale, and to optimize their release strategy and pricing. For example, based on the audience demand data on "The Boys" in December, executives can identify that the demand for the show has been decreasing recently. Executives may want to assess what is causing the decrease and make programming decisions to address this trend.
4. Subscriber retention and acquisition: Demand data can help TV executives to understand which titles should they buy if they want to keep their current audience happy or grow their audience. By identifying which titles have increased popularity in recent times, executives can make programming decisions that help retain customers. In the case of "The Boys," executives can use data on the top global markets to determine where to direct their efforts and industry partnerships to reach a wider audience.
5. Competitive benchmarking: By comparing the performance of a show to other titles available on the market, TV executives can make more informed decisions on the direction they want to go in with their programming. As an example, "The Boys" is compared to other popular shows such as "Loki," "The Mandalorian," and "South Park."
Demand data can provide valuable insights to TV executives in making strategic decisions that can lead to successful content, acquisition, distribution, and programming decisions. With access to global demand data, TV executives can make informed decisions around content valuation, acquisition decisions, programming decisions, subscriber retention and acquisition, competitive benchmarking, and global expansion.
