If you're an entertainment executive, you may be considering whether to acquire the rights to "The Goldbergs," a long-running, multi-season comedy series. But how can you be sure that this show is worth your investment? This is where demand data comes in.
Demand data, such as that provided by Parrot Analytics, can be used to help you make more informed content, acquisition, distribution, and programming decisions. By using this data, you can gauge audience interest in a specific show or genre, uncover hidden opportunities or white spaces, assess content value to maximize return on investment, optimize content release strategies, and much more.
For instance, let's consider "The Goldbergs" in Spain during December 2023. We can see that the show had 2.3 times the audience demand of the average show in Spain over the last 30 days, indicating good demand for the program. Moreover, this show outperformed 97.2% of all other family titles in Spain, making the show a worthwhile acquisition choice for your platform.
On the other hand, we also note that the show has experienced a decrease in demand during the past three months, suggesting that it may not be as hot right now. By understanding that data, you can use it to make more informed decisions about how much to spend on a series, maximising your resources effectively, and taking into account a show's popularity to make data-backed decisions on its future.
If we look beyond Spain to other global markets like Canada, we see that the show is experiencing outstanding demand, achieving 9.3x the normal demand in the country. By being aware of this international demand, you can use that to increase your platform's visibility to maximize global investment and monetization of the series.
Moreover, measuring the show's performance on a one-year rolling basis compared to the last thirty days revealed that the show is seeing a 50.4% increase increase in demand in the most recent month, indicating that the series is seeing a resurgence. By examining global markets where "The Goldbergs" is most popular, we can use this information to make informed decisions about potential international distribution campaigns and partnerships.
Through understanding audience engagement data for a show such as "The Goldbergs", executives can make more informed decisions about acquisition, planning schedules, and marketing campaigns. The aim is to ensure that there is a realistic probability of success before committing resources to a project, thereby maximizing ROI. Use these data insights to make informed decisions, avoiding expensive risks while finding undiscovered gems that resonate with audiences more successfully.
