As an entertainment executive, analyzing and interpreting audience demand data of a TV show in a particular market, such as "The Outpost" in Spain, can aid you in making better content, acquisition, or distribution decisions. Here are some ways that demand data can help:
1. Content Valuation - Based on the audience demand data, entertainment executives can better evaluate the value of a TV show. Using Parrot Analytics content valuation system, executives can reveal the dollar value contribution of "The Outpost" to any platform in Spain as well as the show's value compared to other titles available in the market.
2. Programming Decision - Entertainment executives can use the audience demand data to make informed programming decisions. For instance, in Spanish market, according to the audience demand data of "The Outpost," the show achieved good audience demand of 5.5x, which indicates that the show is quite popular in this market. Hence, executives can consider the show to incorporate into their programming line-up, thereby attracting more subscribers to their streaming service.
3. Content Acquisition - The audience demand data of top-rated shows can aid decision-making for content acquisition. The executive can estimate the as-is worth of "The Outpost" and plan the acquisition budget accordingly. In addition, determining the preferred genre and the most popular shows that viewers of "The Outpost" in Spain watch can aid in making content acquisition decisions.
4. Distribution - The audience demand data can aid in identifying the target markets for distributing the TV show. As per the data, Spain is the number one market for "The Outpost." A distributor or production company can leverage this information to establish an effective marketing and distribution plan in this market by investing in specifically targeted advertising and promotional campaigns.
5. Franchisability - The demand data also helps assess the show's spin-off potential. In the case of "The Outpost," the show has good franchisability, meaning it has the potential to generate successful spin-offs or even franchises in the future.
In conclusion, using audience demand data of a TV show in a particular market can provide valuable insights for entertainment executives. It can help them make better content, acquisition, or distribution decisions, leading to increased subscriber count, retention rates, and ultimately, the growth of the streaming service.
