The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can make better decisions regarding content acquisition, distribution, and programming by leveraging demand data. Using "The Outpost" as a case study, we can gain insights into how to capitalize on high demand for a show in Spain and beyond.
One important area where demand data can be leveraged is content valuation. By using Parrot Analytics' content valuation system that is based on demand data, you can estimate the dollar value contribution of any title, to any platform, in any region. You can use this system to answer questions such as how much your show is worth, its strategic value, and its ability to drive subscriptions and mitigate churn. For instance, in March 2024 in Spain, "The Outpost" had a demand rate that was 9.9 times higher than the average show in Spain, indicating a high level of audience interest.
Demand data can also inform content acquisition decisions. You can use demand data to determine the demand value of a particular content library to a platform over time. "The Outpost" is outperforming the demand for the average TV show in the top 10 global markets where it is most in-demand, including Spain, South Africa, the Netherlands, the United Kingdom, Bulgaria, France Russia, and Romania. Such data can inform content acquisition strategies that take into account the demand of different shows in different markets.
Programming decisions can also be made using demand data. The Parrot Pulse measures six dimensions of performance, including travelability, reach, longevity, momentum, franchisability, and audience demand, providing an independent measure of a show's global performance. For instance, "The Outpost" has shown momentum and longevity, indicating that it has the potential to build an engaged and loyal audience. You can use this information to estimate the impact of programming changes, release schedule, or pricing strategy on the audience demand for your content.
Additionally, demand data can support distribution decisions, such as targeting platforms or networks for your content licensing. Using data on the top ten global markets where "The Outpost" is most in-demand, you can map out where your content is popular and in-demand and make informed distribution decisions.
Finally, demand data can assist in subscriber acquisition and retention. By assessing which titles continue to be popular or which ones have a dedicated following, you can tailor content offerings to keep current subscribers happy and attract new ones. You can also identify potential taste clusters and niche audiences to target with your content.
In conclusion, by leveraging demand data, entertainment executives can make informed decisions about content valuation, acquisition, distribution, programming, and subscriber acquisition and retention. By using Parrot Analytics' content valuation system and demand data, you can evaluate the return on investment of your content, determine your show's audience demand, pinpoint popular and niche markets, and optimize content offerings to retain subscribers or acquire new ones.
The Outpost's travelability to Spain in the last 30 days is 175%, which means that the audience demand for The Outpost is 175% of the demand in its country of origin, United States. Click through to another market to discover how well The Outpost travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular the cw‘s The Outpost is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for the cw and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Outpost, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Action Fantasy), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:04 p.m. PST using tv demand metrics from Parrot Analytics for The Outpost in Spain. We provide our partners with essential television insight to help them drive better and more informed content acquisition strategies. Contact us today to find out more.