The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive responsible for decision-making around programming, content acquisition, distribution, and content valuation, it is essential to include demand data in your decision-making process. In this article, we will discuss how demand data for "The Outpost" in Germany in February 2024 can help you make more informed decisions. Parrot Analytics, a global demand data company, collects data from various sources to provide insights that are useful to help inform decisions across different aspects of the entertainment industry.
Content Valuation: Using demand data, content valuation helps to determine how much to spend on content. Parrot Analytics' content valuation system is based on demand data and reveals the dollar value contribution of any title to any platform in any region. For example, demand data analysis of "The Outpost" in Germany in February 2024 indicates that it is worth investment. With 2.0 times the demand of the average show in Germany, this show has been increasing in demand in recent times. Its peak rank was #1099, which is a promising sign.
Revenue Contribution and Engagement: With demand data, you can quantify the platform-specific marginal revenue contribution and how the title drives engagement across the rest of the catalog. By analyzing "The Outpost" demand data in Germany, you can assess the show's ability to drive subscriptions and mitigate churn for your platform.
Viewer Tastes and Preferences: Demand data can quantify taste clusters that the viewers of shows such as "The Outpost" belong to, indicating their preferences for content delivery. Demand data enables you to discover what resonates the most with your audience and the genre where higher demands are evident. Additional metadata around viewers preferences includes titles that are most liked by fans of "The Outpost" in Germany, such as "Blood & Treasure (2019)," "Riverdale," "Flashforward," and many others. Such information can help in making informed decisions while acquiring content for any region or global market.
Franchisability and Spin-Off Potential: Demand data is useful in determining the spin-off potential of a show or the ability to monetize IP for "The Outpost" through spin-offs or franchises. By examining the top 10 global markets where "The Outpost" is in high demand, Germany is eighth on the list, which presents an opportunity to further extend into the German market.
Parrot Pulse Global Performance: Parrot Pulse provides an independent measure of "The Outpost's" global performance across six dimensions. These dimensions include worldwide audience demand, travelability, longevity, momentum, franchisability, and reach. The understanding of audience demand patterns in Germany for "The Outpost" explains that the show has higher demand than 93.7% of all drama titles in Germany. Also, while demand is good in Germany, there is room for improvement in the "okay" travelability dimension when compared to its home market in the US. Overall, Parrot Pulse measures indicate this show is worth the investment in Germany.
In conclusion, demand data provides insights into content valuation, viewer tastes and preferences, spin-off potential and franchisability, and other important factors for decision-making around content acquisition, distribution, and programming. Entertainment executives can use "The Outpost" demand data in Germany in February 2024 to increase their chances of making informed decisions that lead to better outcomes.
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Acquire the best shows from partners such as the cw to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Outpost), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular the cw‘s The Outpost is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for the cw and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Outpost, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Action Fantasy), using our globally standardized Demand Expressions® metric.
This page has been adjusted on May 9, 2024, 10 p.m. PST using global television demand data from Parrot Analytics for The Outpost in Germany. We provide our partners with essential TV series capabilities to help them drive better and more informed content partnership strategies. Contact us today to find out more.