As an entertainment executive, analyzing demand data is essential for making informed content, acquisition, or distribution decisions. By leveraging it, executives can evaluate a show's potential to drive subscriptions, determine the best marketing campaign, optimize release strategies, and acquire or produce new content that exhibits opportunity. In this context, the demand data of "Thomas & Friends" in Spain for the month of December 2023 provides some insights.
The show has 4.8 times the audience demand of the average show in Spain over the last 30 days, indicating strong demand. Moreover, the series has a higher demand and is more popular than 98.3% of all comedy titles in Spain, providing helpful information to position the show effectively. The Global Parrot Pulse for "Thomas & Friends" also provides an independent measure of its global performance across six dimensions, which highlights that the show has an outstanding demand overall.
Analyzing the show's performance over the past year versus the last 30 days reveals that it has increased in popularity. While the peak demand over the course of the entire year was 8.2 times the average, its performance peaked at 8.3 times the average in the past 30 days, representing a 1.2% increase in demand. The rolling year's average demand for the show was 3.5 times the average title, compared to 4.8 times the title average for the last 30 days, indicating increased popularity in the short term.
The show's success is not limited to Spain, as it outperforms the demand of the average TV show in all the top 10 global markets where it is most in-demand. It achieved an outstanding audience demand of 17.7x in the United Kingdom, its number one market globally, followed by the United States, where demand is outstanding. The show is performing exceptionally well in other markets, such as Japan, Canada, Australia, and Brunei, where demand is outstanding, indicating the show's impressive travelability potential.
Entertainment executives can leverage this demand data to derive various benefits. For instance, content valuation can use demand data to evaluate how much a specific title will contribute to revenue on a given platform. Additionally, inquiry into the show's franchisability can be accomplished by assessing the demand data, indicating how well IP can generate and sustain spin-offs and franchises. Moreover, programming decisions can benefit from examining the show's viewership demographics, including which audiences prefer "Thomas & Friends" and which other titles fans of the show also like. Finally, acquisition decisions can benefit by reviewing demand data to find new opportunity markets for content distribution, as well as to evaluate the show's ability to drive subscriptions and mitigate churn.
Overall, executives in the entertainment industry can leverage demand data from Parrot Analytics to make more informed decisions when it comes to content valuation, acquisition, distribution, and programming decisions. Demand data enables a data-driven approach to these decisions, by helping entertainment executives become more proactive and accurate in navigating an increasingly competitive marketplace, such as Spain's TV market.
