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Analyzing Demand Data for 'Will': A Strategic Guide for TV Executives

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Parrot Analytics Insights - December 2023

As a TV executive, analyzing demand data for a show like "Will" can inform your content, acquisition, and distribution strategies. In this case, "Will" has been performing outstandingly well in Spain, with 9.7 times the audience demand of the average show in the country over the last 30 days. This high level of demand implies that the show has strong potential for success in this market. The demand improvement of 0.5% during December, coupled with the month-end spike, demonstrates that the audience may have had a positive response to the show. Moreover, the increase in popularity of the show by 20.3% in the last 30 days compared to its peak demand over the last year suggests that recent buzz and marketing strategies around the show have been effective.

Understanding the travelability of "Will" can inform its potential success in markets outside of its country of origin, the United States. The show has been performing well internationally, with quantified international demand relative to its home market shaping up pretty well. It is important to note that examining the top 10 global markets where "Will" is most in-demand reveals that the show is outperforming the demand of the average TV show in each market, particularly in the United States where demand for the show is outstanding.

For content valuation, demand data on "Will" can help determine the potential dollar value contribution of the show to any platform in any region. This data can reveal the value of the show's content library to a platform over time and its ability to drive subscriptions and mitigate churn.

Additionally, analyzing the Parrot Pulse for "Will" can provide insights into its global performance across six dimensions, including audience demand, travelability, longevity, momentum, franchisability, and reach. Understanding these dimensions can give TV executives a comprehensive overview of the show's success and potential for growth.

Lastly, the list of shows that fans of "Will" also like can inform TV executives on the similarities and preferences of their existing audience, which could help create or acquire more content that caters to their viewers' tastes. When making strategic decisions for content, acquisition, or distribution, analyzing demand data can lead to more informed decisions that increase audience engagement and ultimately drive success.

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