As an entertainment executive, looking at audience demand data for the show "Will" can be very insightful in making more informed content decisions. Firstly, using the audience demand data, executives can understand how much worth or value the show holds for their platform or network. With the show's demand being 6.9 times the average show in Spain over the last 30 days, it can be concluded that the show can contribute significant value to any platform or network that acquires or licenses it, especially in Spain.
The demand data can also reveal important insights about the show such as which markets around the world are showing demand for it. For instance, "Will" was most in-demand in the United States, followed by the Philippines, India, Australia, and Canada. By understanding this data, executives can weigh the show's travelability, which measures its international demand relative to its home market, and target markets that could provide the most value for it.
Another important way that demand data can be used is for subscriber acquisition or retention. By analyzing the shows that fans of "Will" also like, executives can make informed decisions on which shows to acquire or retain in order to keep their audience happy. As an example, fans of "Will" are also interested in shows like "American Horror Story" and "Fargo", which can inform executives on which type of content leverages that audience. More importantly, the fans of the shows are likely to be valuable subscribers.
In addition, the demand data can reveal how Will is being perceived by its audience and how its momentum changes over time. By analyzing the show's momentum, executives can understand how effective the marketing campaign around it is. Executive can assess how much future interest the show might generate based on the nature in which demand trends play out.
Finally, demand data can reveal under-monetized titles which an executive can turn into new opportunity markets for content distribution. As an example, "Will" shows a decreasing trend over the last 90 days, yet its demand spiked in mid-February. This could mean that if a production house invests some more efforts in marketing the show, it can generate additional audience and revenue.
In conclusion, audience demand data plays a critical role in the content industry. By focusing on shows' demand from current and prospective audiences, executives can inform and construct their content, from acquisition, distribution, to marketing and retention, thus driving business success.
