As an entertainment executive, you are always looking for ways to make more informed decisions about your content, acquisitions, distribution, and programming. One way to do this is by using demand data to guide your decisions.
In December 2023, "Abbott Elementary" was in high demand in France, with 8.8 times the audience demand of the average show in France over the last 30 days. This means that "Abbott Elementary" is more valuable than the average show in France. Additionally, compared to its demand of 7.9 times the average over the last 90 days, demand for this show has been increasing recently, adding value to its content.
The Parrot Pulse also provides an independent measure of its global performance across six dimensions. Firstly, the worldwide audience demand across all platforms is outstanding, whilst its travelability is outstanding, which quantifies a show's international demand relative to its home market.
Furthermore, your content decisions can be informed by the metadata that surrounds "Abbott Elementary". For example, it has 35 episodes over 2 seasons, and started airing on December 7th, 2021, and its status is current.
By examining the top 10 global markets where "Abbott Elementary" is most in-demand over the last 30 days, you can see that the United States is the show's number one market globally, with outstanding audience demand of 8.8x. Additionally, the show outperforms the demand of the average TV show in each of these markets, adding further value to the content and making it an attractive acquisition for distribution.
Demand data insights can help you with content valuation and determine how much to spend on content or how much a content library is worth to a particular platform over time. You can assess a TV series' ability to drive subscriptions and mitigate churn, and estimate cannibalization of audiences if a title is available on multiple services. Demand data can be used to value content and determine its worth to another streaming platform, as well as uncover new opportunity markets for content distribution and assess the ROI a specific title will bring for any given platform.
By leveraging demand data, you can make informed decisions about your content that consider its demand, reach, momentum, travelability, and longevity, leading to more successful content acquisitions and better informed distribution and programming decisions.
