For OTT and SVOD platforms, "Avatar: The Last Airbender" is a great show to consider for acquisition. With its outstanding global demand score across six dimensions, the show has the potential to attract new subscribers and retain current ones, especially since it outperforms the demand of the average TV show in each of its top 10 global markets. The show's outstanding momentum and franchisability (spin-off potential) are also positive indicators that this could be a strategic acquisition for the platform to consider.
For TV series financing companies and entertainment talent agencies, "Avatar: The Last Airbender" is an excellent example of a successful TV show with a highly-engaged audience across various markets. The high audience demand for this children's show, coupled with its extraordinary longevity (which measures how well audience demand is maintained over time), demonstrates how powerful a strong franchise can be. It is worth considering the potential value of investing in this type of content that may have spin-off and franchising potential.
Entertainment studios and TV production companies can use demand data to optimize the global release strategy for a TV show like "Avatar: The Last Airbender". With demand data, studios and production companies can plan meaningful release dates and accurately assess the franchisability (spin-off potential) of a TV show, so that they can carry out a successful long-term strategy.
For linear networks and pay TV networks, the drop in its rank by 185 spots during December in France may indicate that linear networks need to reconsider how to keep up with the changing demands of viewers with OTT options. Demand data shows that this show has increased in popularity recently, and linear networks need to use this data to innovate and adapt to the evolving market. Looking at the various dimensions of demand, linear networks can determine if they are continuing to provide quality content that audiences want to watch, and adjust their programming accordingly.
Finally, content distributors could use demand data to find new opportunity markets for content distribution. France might have good demand for "Avatar: The Last Airbender", but there are other markets globally where the show receives exceptional demand. By identifying these promising markets, and negotiating the appropriate distribution deal, content distributors can ensure they are providing content to audiences in markets where there is high demand.
