Making informed content and acquisition decisions can be challenging for entertainment executives in the era of streaming services. However, with the help of demand data, they can determine how well a title is performing in a particular market, understand the audience's preferences and optimize marketing campaigns.
Let's look at "Beacon 23," a sci-fi series set in the farthest reaches of the Milky Way. Its demand data highlights its performance in France in January 2024. The show has 5.3 times the audience demand of the average show in France over the last 30 days, making it highly demanded compared to the average show. Content valuation uses demand data to determine the value of a title, and "Beacon 23" looks promising in this regard.
However, the recent trend indicates a decrease in its demand, and its rank dropped by 511 spots in France. This information is crucial for executives as it can help them adjust their strategy effectively. They can consider acquiring or producing similar content in the same genre, primarily as "Beacon 23" ranks at the 97.3 percentile in the drama genre, higher than 97.3% of all drama titles in France.
Additionally, executives can use demand data to optimize their marketing campaigns. For instance, examining the top 10 global markets where "Beacon 23" is most in-demand over the last 30 days reveals "Beacon 23" outperforms the average TV show in each of these markets significantly. The United States is the show's number one market globally, and the show achieved outstanding audience demand of 13.1x in the US. The second market is Bulgaria, where demand is outstanding. Executives can take cues from these insights and determine where to focus their marketing campaigns.
Moreover, demand data highlights the audience's preference and can aid in programming decisions. Parrot Analytics provides insights into other titles liked by "Beacon 23" audiences, including "Loki," "Foundation," and "For All Mankind." This information can assist executives in identifying similar content that appeals to the audience and develop a programming strategy accordingly.
In conclusion, demand data can assist entertainment executives in making informed content, acquisition, distribution, and programming decisions. By analyzing the demand data for "Beacon 23" in France, these executives can gain deep insights into its performance that can help them optimize their strategy effectively.
