The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it’s important to make informed content, acquisition, distribution, or programming decisions in order to maximize success and profitability. One valuable tool is leveraging demand data to better understand your audience and make data-driven decisions. Let's take a closer look at how Parrot Analytics’ demand data on "Beacon 23" can be used to inform decision making.
Content Valuation:
Demand data provides valuable insights into content valuation. In the case of "Beacon 23," it has 6.4 times the audience demand of the average show in France, indicating that the show has a good level of demand in that market. It has strong momentum, meaning that audience demand for the show is increasing, which could be a good indicator for potential future growth. The longevity of this TV series is exceptional, which suggests that it will appeal to its target audience for a more extended period. Given its strong travelability, the show has excellent global performance. The measurements provided by Parrot Analytics' content valuation system based on the demand data reveal the dollar value contribution of this title, either as an individual series or within a library on any platform across the world.
Acquisition and Programming Decisions:
Demand data can drive effective acquisition decisions. In the case of "Beacon 23," it has high demand in France, and its demands are increasing, indicating the show is proving to be a hit with the French audience. While it ranks at the 97.7th percentile in the drama genre and there are other titles that fans of "Beacon 23" also like, if an OTT platform wants to acquire more valuable and in-demand content, "Beacon 23" should be seen as a priority. In addition, by examining the top 10 global markets where "Beacon 23" is most in-demand, we can observe the markets that yield higher than average demand. Therefore, acquisition decisions could be made based on this information.
Distribution Decisions:
Demand data can help inform distribution decisions as well. In terms of travelability, "Beacon 23" has outstanding worldwide audience demand and substantial potential to travel well to international markets. Additionally, the Parrot Pulse for "Beacon 23" ranks its travelability as outstanding, indicating that the show has exceptional international demand relative to its home market. Therefore, it could be a good candidate for distribution to international markets.
Marketing and Promotion Decisions:
Demand data informs marketing and promotion decisions by providing insight into audience interests and demands. In the case of "Beacon 23," the show has seen a spike in demand in late March 2024 in France, which could be due to a successful marketing campaign or the release of new episodes. Additionally, the show's performance across different dimensions could provide good marketing and promotional angles, such as its outstanding travelability across international markets.
In conclusion, demand data is an essential tool for entertainment executives to make informed decisions regarding content, acquisition, distribution, and programming. "Beacon 23" provides an excellent example of how demand data can be used to inform such decision-making processes and to understand the show's value to audiences in different regions and how it drives engagement across the rest of the catalog.
Beacon 23's travelability to France in the last 30 days is 47%, which means that the audience demand for Beacon 23 is 47% of the demand in its country of origin, United States. Click through to another market to discover how well Beacon 23 travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular MGM+‘s Beacon 23 is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for MGM+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Beacon 23, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Sci-Fi Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2 p.m. PST using demand metrics from Parrot Analytics for Beacon 23 in France. We provide our partners with comprehensive content insight to help them drive better and more informed content sales strategies. Contact us today to find out more.