The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data can enable entertainment executives to make more informed decisions regarding content valuation, acquisition, distribution, and programming. One example of this is the use of demand data to analyze the performance of a show like "Beacon 23." Parrot Analytics provides a comprehensive analysis of the show's performance, including audience demand, genre rank, and performance in different global markets.
For content valuation, demand data can help to determine how much a series is worth, estimate its ROI, and assess its ability to acquire subscribers and reduce churn. In the case of "Beacon 23," its outstanding demand in the United States and other global markets is a strong indicator of its potential value as a strategic asset for a streaming platform. Additionally, its growing demand in recent months suggests its valuation may be increasing.
When considering acquisition or distribution decisions, demand data can help executives identify shows with strong potential for success. For example, "Beacon 23" ranks highly in its drama genre and has a large fandom interested in similar shows. By leveraging this information, entertainment executives can identify shows that align with their platform's audience and pursue partnerships for distribution or acquisition.
For programming decisions, demand data informs decisions like release strategy, pricing, and marketing optimization. By understanding when demand for a particular show spikes, platforms can release and promote it at the most optimal time for engagement. Analyzing the top 10 global markets where shows like "Beacon 23" are in-demand can also inform programming decisions, as they can uncover geographic preferences for particular genres and shows.
In conclusion, demand data can be used to inform a range of strategic decisions in the entertainment industry. By leveraging information on audience demand, executives can make data-driven decisions that are more likely to lead to success in a crowded market. The example of "Beacon 23" demonstrates the usefulness of this data in understanding a show's performance, value, and potential for growth in an increasingly competitive landscape.
This is Beacon 23's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Beacon 23 travels internationally.
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Capture more value from content opportunities in the United States as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. MGM+, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as MGM+ to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Beacon 23), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as MGM+ by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Beacon 23, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular MGM+‘s Beacon 23 is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for MGM+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Beacon 23, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Sci-Fi Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2 p.m. PST using tv demand metrics from Parrot Analytics for Beacon 23 in the United States. We provide our partners with smart TV industry expertise to help them drive better and more informed content licensing strategies. Contact us today to find out more.