The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are navigating an industry that is constantly evolving, and making informed decisions about content acquisition, distribution, programming and valuation is essential. One effective way to gather actionable insights is to use demand data. By examining the audience demand for specific content, executives can identify what viewers want to watch, uncover emerging trends, ensure that advertising spends are optimized, and limit the risk of acquiring or commissioning underperforming content.
For example, let's take a look at "Beacon 23". Parrot Analytics' demand data clearly highlights that the series has been performing quite well in Canada over the last 30 days, with 7.8 times the audience demand of the average show. Out of all TV shows in Canada, only 8.6% have this level of demand. The data also points out that there are other shows like "Foundation", "For All Mankind", and "Loki" that fans of "Beacon 23" also enjoy, potentially indicating crossover appeal.
While "Beacon 23" has decreasing demand compared to its demand over the last 90 days, it has witnessed an increase in audience demand over the course of February 2024 in Canada. Additionally, when compared to its rank over the last 90 days, it moved up in rank by 171 spots in February. Considering these trends, one can infer that "Beacon 23" may be a strong acquisition or commissioning candidate, especially when there is an ongoing demand for sci-fi content.
Furthermore, the global performance of "Beacon 23" across several dimensions including travelability, momentum, reach, and franchisability, indicates that global viewers are becoming increasingly interested in this title. Not only does the show have a tremendous appetite in the United States, but it also has an outstanding demand across the world, making it a potentially lucrative acquisition or commissioning opportunity for content distributors or production companies.
In summary, this analysis of "Beacon 23" in Canada demonstrates how entertainment executives can use Parrot Analytics' demand data to inform better decisions about content acquisition, distribution, programming, and valuation, by enabling them to thoroughly understand audience demand, assess the level of relative demand for a show, learn which shows are well-liked amongst audiences for crossover appeal opportunities, identify emerging trends that can lead to new investment opportunities, and more. By incorporating demand data analysis from Parrot Analytics into their decision-making processes, executives can gain a competitive edge and optimize the profitability of their content investments.
Beacon 23's travelability to Canada in the last 30 days is 53%, which means that the audience demand for Beacon 23 is 53% of the demand in its country of origin, United States. Click through to another market to discover how well Beacon 23 travels internationally.
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Acquire the best shows from partners such as MGM+ to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Beacon 23), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular MGM+‘s Beacon 23 is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for MGM+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Beacon 23, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Sci-Fi Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2 p.m. PST using global tv demand content analytics from Parrot Analytics for Beacon 23 in Canada. We provide our partners with far-reaching TV industry workflows to help them drive better and more informed content marketing strategies. Contact us today to find out more.