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How Demand Data on Bering Sea Gold can Inform Entertainment Executives' Strategic Content Decisions: A Case Study of the Power of Audience Demand in France.

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Parrot Analytics Insights - December 2023

As an entertainment executive, understanding audience demand data can provide valuable insights into the performance of TV shows and how they are being received by viewers. Data on "Bering Sea Gold" in France during December 2023 can offer interesting insights on how demand data can be used for decision-making purposes.

One of the key insights that can be derived from the demand data on "Bering Sea Gold" in France is that only 8.6% of all TV shows have this level of demand, and demand for this show has been increasing recently. This is good news for executives looking to make informed content or acquisition decisions, as it implies that the show is performing well and could potentially generate strong ROI.

Another important insight is that the show's peak rank is #468 in France, which indicates that the show is not immensely popular in the country but is still generating significant interest. The demand for the show in France was 22% of the demand in its country of origin, the United States. This information can be useful for those involved in distribution as it indicates where the show is more popular and would perform better.

Additionally, understanding audience demand can help executives identify related shows that may have potential for acquisition or future development. In the case of "Bering Sea Gold," other popular shows amongst its fans include "Diesel Brothers," "Deadliest Catch," and "Pawn Stars," among others. Knowing these related shows can be helpful to develop a better content library that caters to the preferences of the audience.

Finally, understanding audience demand data can be useful in making strategic decisions for marketing, release strategy, and pricing. By looking at the global audience demand across platforms, executives can tailor their marketing campaigns to reach the target audience effectively and ensure the content is being seen by the right audience in the right platform.

Regarding content valuation, Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. Using demand data, executives can estimate the value of exclusivity, determine how much to spend on content or assess if a TV series' has the ability to drive subscriptions and mitigate churn.

In conclusion, demand data can provide executives with valuable insights for making more informed content, acquisition, distribution, or programming decisions. Using shows like "Bering Sea Gold" as an example, executives can leverage this data to make bold strategic decisions concerning content selection, development, distribution, valuation and business growth plans.

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