The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you’re an entertainment executive, you want to be making informed decisions about the content procurement process. To achieve these goals, demand data plays a significant role. The case of "Bering Sea Gold" is a great illustration of how demand data can be used to make informed decisions.
Demand data helps content producers to understand their audience across global regions. For instance, with "Bering Sea Gold", France is a market where the show has experienced significant growth in demand over the 30-day period analyzed. This information can be used by the series producer to develop programming strategies that align with this particular region. Production companies and studios also have to decide which show to finance or produce. As they make these decisions, demand data provides valuable insights into which new content should be acquired to give the audience the most value. Through Parrot Analytics' show evaluation metric based on the findings of audience demand data, content valuation can guide the industry's decisions towards creating the most value.
In terms of distribution, this demand data provides insights into which platforms will be the best fit. The data can reveal the audience's preferences in certain geographical areas, and this can then be used to inform shipping or prioritizing one region over another, thereby potentially lowering costs and increasing ROI.
When acquiring content, it is vital to evaluate its worth relative to its cost. Through Parrot Analytics' content valuation system that uses demand data, the cost of acquiring content can be compared to its relative value. In particular, it can determine the marginal revenue contribution of any content and its impact on reducing churn and improving subscription rates. This understanding helps to optimize the investment, with the acquisition of content that reflects audience demand trends providing attractive opportunities.
Demand data also guides programming decisions. Based on the insights gathered over a given period, content producers can decide which shows to prioritize for viewership, advertising and partnership opportunities. With "Bering Sea Gold", their travelability, momentum and reach are exceptional, and this can be leveraged to optimize promotional material for targeted campaigns.
Furthermore, demand data assists in content recommendations, improved marketing and brand partnerships, and the creation of spin-offs or franchises of existing titles. Executive producers can use demand insights to identify talent options and genres that can grow the territory and increase customer satisfaction by providing fresh and relevant content.
In conclusion, demand data enhanced with Parrot Analytics' tools is a crucial asset to entertainment executives. With over 279 episodes over 17 seasons and 34.6% growth in audience demand in France in a single month, it is clear that "Bering Sea Gold" has a loyal following that the team behind the show can capitalize on. By harnessing the information available in this area, executives can make more intelligent content decision-making strategies that capitalize on both current and future trends.
Bering Sea Gold's travelability to France in the last 30 days is 27%, which means that the audience demand for Bering Sea Gold is 27% of the demand in its country of origin, United States. Click through to another market to discover how well Bering Sea Gold travels internationally.
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Acquire the best shows from partners such as Discovery Channel to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Bering Sea Gold), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Discovery Channel‘s Bering Sea Gold is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Discovery Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Bering Sea Gold, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Adventure Reality), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:03 p.m. PST using tv demand analytics from Parrot Analytics for Bering Sea Gold in France. We provide our partners with essential SVOD competencies to help them drive better and more informed content sales strategies. Contact us today to find out more.