Entertainment executives working at any of the various companies listed above can benefit from utilizing demand data to assist in their content acquisition, distribution, programming, or content decisions. A case study that demonstrates how demand data can be used to make decisions is the analysis of "Blue Eye Samurai." In the month of December 2023, this show had significant audience demand in France, with demand that was 10.5 times the average.
By analyzing the ranking data for the show, it is revealed that the demand for "Blue Eye Samurai" has been increasing in recent times. This suggests that the show is gaining popularity in France. Additionally, it ranks at the 99.3rd percentile in the drama genre, indicating that it has high demand compared to other drama titles. By assessing the shows that fans of "Blue Eye Samurai" also like, executives can gain insight into what types of shows this audience enjoys, which can influence their content acquisition and programming decisions.
Another factor that can be calculated using demand data is the show's travelability. While the global audience demand for "Blue Eye Samurai" is outstanding, the show's travelability is considered good. This means that while the show is popular globally, it may not perform as well in certain international markets as it does in its country of origin or other particular regions. Entertainment executives can use travelability measurements to help determine which countries or regions might be the best targets for content distribution and acquisition.
The longevity and momentum of a show's demand are also essential factors to consider. "Blue Eye Samurai" has demonstrated outstanding longevity, meaning the show has been able to maintain robust audience demand over time, suggesting that investing in this show is likely to provide a return on investment (ROI) over a more extended period. In contrast, the momentum of the show, or the pace of growth of its demand, has also been noted as exceptional, suggesting it may continue to gain popularity.
Content valuation can be obtained from demand data. In cases where entertainment executives need to determine how much they should spend on a TV show, Parrot Analytics' content valuation system can be used to calculate the dollar value of the show's contribution to a platform, to a particular region, or on a global scale. By utilizing demand data, executives can determine the economic value of a show based on its audience demand and competition within the region.
By exploring the top 10 global markets where "Blue Eye Samurai" is in high demand, executives can get insights into how well the show performs in other regions outside of France, including in the United States, Canada, China, Spain, Brazil, Germany, the United Kingdom, and Poland. The data suggests that this TV series has excellent demand beyond its country of origin.
In conclusion, demand data can be used to make informed decisions by entertainment executives looking to acquire and distribute content or make programming decisions. Analyzing a show's ranking, travelability, longevity, momentum, and global audience demand provides valuable insights into its potential success and can assist executives in making informed decisions. By utilizing Parrot Analytics' content valuation system, executives can determine the dollar value of a particular show's contribution to their platform or region, assisting them in making sound investment decisions and maximizing their profits.
