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Understanding Content Valuation: Insights from Enquête Exclusive's Performance in France using Demand Data

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Parrot Analytics Insights - December 2023

As an entertainment executive, understanding audience demand is key to making informed decisions when it comes to content valuation, acquisition, distribution, and programming. Examining the performance of "Enquête Exclusive" in France during December 2023 shows how demand data can provide insights into a series' value and potential.

Firstly, it's important to note that "Enquête Exclusive" has 2.8 times the audience demand of the average show in France over the last 30 days, indicating good demand. This is also supported by the fact that the show achieved the peak rank of #663 in France. However, it's worth noting that the show's rank dropped by 216 spots during December.

Looking at the show's performance within the documentary genre in France, "Enquête Exclusive" is in the 98.4th percentile for demand, indicating higher demand than 98.4% of all documentary titles in France. This can be useful when it comes to content valuation, as it indicates the show's potential value compared to other documentary titles.

Examining the show's Parrot Pulse across six dimensions further provides insights into its global performance. Although "Enquête Exclusive" has okay worldwide audience demand across all platforms, its travelability, longevity, momentum, franchisability, and reach are all poor. This information can be useful when it comes to acquisition and distribution decisions, as it provides insights into the show's potential in different markets.

Comparing the show's performance over a rolling year basis vs the last 30 days shows that its peak demand has increased by 19.4% in the last 30 days. This indicates increased popularity, which can be useful when it comes to programming decisions, such as whether to renew the show for further seasons.

Examining the top 10 global markets where "Enquête Exclusive" is most in-demand over the last 30 days also provides insights into the show's potential. The fact that it outperforms the demand of the average TV show in each of these markets indicates its potential value, which can be useful when it comes to acquisition and global expansion decisions.

In conclusion, understanding audience demand through data can provide entertainment executives with valuable insights into content valuation, acquisition, distribution, and programming decisions. The performance of "Enquête Exclusive" in France during December 2023 provides an example of how demand data can be used to make informed decisions.

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