As an executive at a TV production company or OTT platform, you can leverage demand data to make informed decisions about whether to acquire, distribute, or produce specific TV shows. By analyzing the demand data for "Floopaloo Where Are You?" in France for the month of December 2023, we can draw some significant conclusions.
Firstly, "Floopaloo Where Are You?" has 2.1 times the audience demand of the average TV show in France over the last 30 days, which is good news for anyone considering distribution or acquisition of the show. Also, this level of demand is relatively rare, considering only 8.6% of all TV shows have a similar level of demand. The comparison of its demand to the average over the last 90 days indicates that its demand has been decreasing recently.
Secondly, "Floopaloo Where Are You?" has strong demand in the family genre, being in the 95.2th percentile in France. Hence, distributors, OTT platforms and content producers should consider "Floopaloo Where Are You?" while analyzing the audience demand for family shows.
Thirdly, "Floopaloo Where Are You?" has higher demand in France than the worldwide average, indicating that the show is popular in this specific market. Further analysis of the top 10 global markets where "Floopaloo Where Are You?" is most in-demand over the last 30 days demonstrates that it outperforms the demand of the average TV show in every market. Hence, TV executives who are targeting audiences in these markets should strongly consider this show for acquisition.
Fourthly, by examining the show's Parrot Pulse results, we can deduce that its travelability, momentum, and franchisability are poor, which might factor into decisions related to distribution or production strategy. Additionally, the longevity of its demand on a year rolling basis is poor, indicating a possible lack of sustained interest in the show.
As a content executive or talent agent, it's essential to be aware of what your audience likes and evaluate how to optimize content to cater to its interests. Further insights on audience preferences that can be gleaned from analyzing demand data include identifying which elements of existing content are most popular, determining the most popular genres in a specific market, and identifying shows that viewers are most likely to watch to attract new subscribers and retain existing ones.
In conclusion, by utilizing Parrot Analytics demand data, TV executives can make fully informed decisions about their content investments for distribution, acquisitions, programming, and content production. With these insights, executives can make better content-related decisions with a data-driven approach, which can help them maximize their content value and ensure a superior audience experience.
