As an entertainment executive, demand data plays a crucial role in your decision-making process regarding content valuation, acquisition, distribution, and programming. This data provides actionable insights into audience preferences, allowing you to make more informed choices. Let's examine how demand data can be useful using the example of "For My Family (Kardeslerim)" in February 2024 for France.
Content Valuation:
The demand data tells us that the audience demand for "For My Family (Kardeslerim)" is good, with 2.7 times the audience demand of the average show in France over the past 30 days. This information helps in determining how much the show is worth to your platform, content distributor, or TV series financing company. The Parrot Analytics content valuation system, which is based on demand data, reveals the dollar value contribution of any title to any platform in any region, which can help you determine how much to spend on content.
Acquisition:
The demand data can be used to assess the show's ability to drive subscriptions and mitigate churn. In this case, the data indicates a decrease in demand for the show by 17.6% in France in February. This highlights the need to monitor the show's demand trend before making an acquisition decision. Additionally, the show's demand in its home market of Turkey is 12.9x the average. This information suggests that it may be a good acquisition candidate for platforms operating in Turkey.
Distribution:
When considering distribution, understanding the global appeal of a show is crucial. The demand for "For My Family (Kardeslerim)" in France was 9% of the demand in Turkey, indicating the show's travelability (international appeal) is outstanding. This metric helps in identifying the potential global markets for the show. The show's franchisability (spin-off potential) and reach (the number of people expressing demand for a show) can also be helpful metrics when choosing a distribution strategy.
Programming:
Demand data can be a valuable tool when making programming decisions. The show's performance in Algeria, Iran, Lebanon, Cyprus, Bulgaria, North Macedonia, Jordan, and Iraq reveals its popularity in these regions, helping in identifying the program's most popular internationally. Additionally, its lower rank during February in France emphasizes the need to analyze the show's demand trajectory and optimize the programming schedule.
In conclusion, as an entertainment executive, the demand data provides essential insights into audience preferences, which can be used in content valuation, acquisition, distribution, and programming decisions. The demand data for "For My Family (Kardeslerim)" in February 2024 provides valuable insights that can be used to make more informed decisions.
