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Unlocking the Power of Audience Demand: How Frontline Demystifies the Art of Content Valuation and Informs Executive Decision-Making

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Parrot Analytics Insights - December 2023

As an entertainment executive, insights about audience demand can help you make more informed decisions when it comes to content acquisition, distribution, and programming. In the case of "Frontline," audience demand data can inform your content valuation process. Here are a few questions that demand data can help answer:

- How popular is "Frontline" in France compared to other shows and genres?
With demand data indicating that "Frontline" is good in France and ranks at the 99.7th percentile in the documentary genre, executives can use this information to make informed decisions about whether to acquire or further distribute the series. Understanding how popular a series is compared to other shows and genres can help justify its value to potential buyers or audiences.

- What is the trend in demand for "Frontline" in France?
The demand data for December 2023 indicates that audience demand for "Frontline" in France has decreased by 4.1%, which is useful information for executives as they plan content acquisition or distribution strategies. If demand continues decreasing over time, it may be worth reconsidering the value of acquiring or distributing the series.

- What other shows do fans of "Frontline" like?
Audience demand data shows that fans of "Frontline" are also interested in shows like "Deadliest Catch," "The Weekly," and "Perry Mason." By identifying what other shows are popular among the same audience, executives can understand what types of content may be in demand.

- Which markets have high demand for "Frontline"?
France is one of the markets where demand for "Frontline" is good, but it's also useful to know that the series outperforms the average TV show in other global markets, including the United States, Netherlands, Australia, Canada, Germany, China, Switzerland, and the United Kingdom. This information can help executives understand the value of distributing the series in other regions.

- How does "Frontline" perform over time?
The demand data for "Frontline" over the last year indicates that the show has increased popularity. The average demand for this TV series on a rolling year basis was 5.3 times the average title, compared to 6.6 times the title average for the last 30 days, which indicates an increase in popularity. This information can help executives assess the long-term value of the series and make informed decisions about acquisition and distribution over time.

By utilizing demand data insights, executives can make informed decisions about content valuation, acquisition, distribution, and programming. Demand data can help answer questions such as how popular a show is in a particular region, what types of content are popular among certain audiences, how demand for a show is changing over time, and which markets have high demand for a particular show. All of these insights can help content executives make more successful decisions and investments in their content acquisition, production, and distribution strategies.

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