The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives, demand data is a valuable tool that can be used to make informed content, acquisition, distribution, and programming decisions. In the case of "Frontline," here are some ways that demand data can be used to help executives make more informed decisions.
1. Content Valuation: Based on the high level of demand for "Frontline" in France, executives can use demand data to determine the show's worth and quantify its platform-specific marginal revenue contribution. This information can be used to decide on how much to spend on the show, assess its ability to drive subscriptions and mitigate churn, and determine its value if it were to be sold to another streaming platform.
2. Programming Decisions: By looking at the top 10 global markets where "Frontline" is most in-demand, executives can determine which areas would be ideal to target for distribution of the show. Additionally, executives can use viewer appetite for this genre of programming to decide if they want to green-light similar projects or focus on acquiring content with similar themes.
3. Longevity: Using demand data, entertainment executives can determine how well audience demand is maintained over time, in the case of "Frontline" this has been exceptional as its momentum is also outstanding. This information can be used to decide what catalog content should be acquired to increase engagement and retain customers.
4. Marketing: Parrot Analytics' demand data can be used to optimize pre and post-campaigns ahead of a TV series premiere. With over thirty years of broadcast history, "Frontline" can benefit from data insights about avatars and demographics of its viewers, viewing occasion timings, and promotional keyword recommendations. Additionally, executives can use the affinity analysis and taste clusters generated from "Frontline's" Parrot Analytics' dashboard to inform decision-making around effective partnerships or tie-ins.
5. Competitive Benchmarking: By comparing the demand level of "Frontline" with other shows available on the market, entertainment executives can decide how to improve the channel's position relative to its competitors. More so, the metadata offered by the long-running show levied against the demand data from Parrot Analytics could also provide insights and understations about audience behavior and preferences over time.
Overall, demand data from Parrot Analytics can help entertainment executives make more informed decisions around content valuation, programming choices, and marketing campaigns to name a few impactful areas. The comprehensive tools and metrics available can help them to quantify demand patterns for specific content or themes, and then optimize their decision-making processes to consolidate their industry positioning.
Frontline's travelability to France in the last 30 days is 77%, which means that the audience demand for Frontline is 77% of the demand in its country of origin, United States. Click through to another market to discover how well Frontline travels internationally.
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Acquire the best shows from partners such as PBS to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Frontline), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular PBS‘s Frontline is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for PBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Frontline, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Social Documentary), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:01 p.m. PST using demand content analytics from Parrot Analytics for Frontline in France. We provide our partners with deep TV industry workflows to help them drive better and more informed content investment strategies. Contact us today to find out more.