As an entertainment executive, you always strive to make informed content decisions to maximize audience demand and platform revenue. Demand data from Parrot Analytics can help you do just that. Let's take the example of "Hunted (AU)" and understand how demand data can assist you with content decisions.
Firstly, using demand data, you can assess the value of "Hunted (AU)" as a strategic asset for your SVOD platform or linear network. In December 2023, "Hunted (AU)" had 3.4 times the audience demand of the average show in France, and only 8.6% of all TV shows have this level of demand, which indicates good demand for the show. You can also track the increasing demand for the show in the last 30 days compared to the last 90 days, which can help you evaluate the growth potential of the show.
Using Parrot Analytics' content valuation system, you can quantify the platform-specific marginal revenue contribution of "Hunted (AU)" and how it drives engagement across the rest of the catalog. Additionally, you can evaluate the ROI of acquiring or producing a specific title, assess a TV series' ability to drive subscriptions, and mitigate churn.
Demand data can also help you make distribution decisions. For instance, "Hunted (AU)" has poor travelability, which means its international demand relative to its home market is low. This insight can help you determine which markets to focus on for distribution and promotion.
You can also use demand data to make programming decisions. Knowing that "Hunted (AU)" has higher demand than 98.1% of all reality titles in France can help you identify other reality titles that your audience might enjoy. Additionally, understanding the type of shows that "Hunted (AU)" fans also like, such as "Survivor" and "The Great British Bake Off," can help you program similar shows to maintain viewership.
Finally, utilizing Parrot Analytics' demand data, you can optimize your marketing campaign ahead of the premiere by knowing how popular a show is relative to the market average, awareness, and preferences that can lead to better targeting and creative messaging.
In summary, demand data provides you with critical insights to help you make informed content decisions. Using demand data, you can evaluate a show's value, track audience growth, make distribution decisions, identify programming opportunities, and optimize marketing placement. It's no doubt that empowered with these insights, your decision-making process as an entertainment executive will be much more effective and efficient.
