The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you always want to make informed decisions about content, acquisition, distribution, and programming. Demand data from Parrot Analytics can help you make these decisions for your platform or network. Let's take a look at the case of "Hunted (AU)" to see how demand data can be used to make more informed decisions.
"Hunted (AU)" follows nine pairs of ordinary Australians who become fugitives and have to survive and remain undetected for 21 days while being hunted by some of the world's best investigators. In France, this show has 2.7 times more audience demand than the average show, making it a highly demanded title. This indicates that the show has potential to drive engagement and attract and retain subscribers. Content valuation based on demand data can help determine the dollar value contribution of "Hunted (AU)" to the platform or network in France.
Although demand for the show in France has been decreasing recently, it is still higher than the average show. It achieved the peak rank of #423 in France, but dropped in its rank by 2104 spots during March. Nevertheless, it still ranks in the 96.6th percentile in the reality genre, indicating that it has higher demand than 96.6% of all reality titles in France.
It is also useful to know what other shows fans of "Hunted (AU)" like. In France, they like "The Curse Of Oak Island", "Below Deck Mediterranean", "Survivor", "Star Trek: Strange New Worlds", and others. This knowledge can be useful for deciding what other content to acquire or produce for the platform.
The Parrot Pulse is an independent measure of the show's global performance across six dimensions. According to the pulse, the show's worldwide audience demand across all platforms is okay, although its travelability (international demand relative to its home market) is poor in France. The demand for "Hunted (AU)" in France was only 27% of the demand in its country of origin, Australia. It also has poor longevity (how well demand is maintained over time), but good momentum (the pace of growth). Its franchisability (spin-off potential) and reach (the number of people expressing demand for a show) are both poor.
Comparing the performance of "Hunted (AU)" on a 1-year rolling basis vs. the last 30 days, we see that its peak demand was higher over the year than in the last 30 days, but its average demand increased significantly in the last 30 days, indicating increased popularity.
Finally, by examining the top 10 global markets where "Hunted (AU)" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show (1x) in each of these markets. This data shows that the show is highly in-demand, especially in its home market, Australia, where it achieved outstanding audience demand.
Overall, demand data provides useful insights for entertainment executives. It can inform content valuation, help identify similar content to acquire or produce, and help with programming and distribution decisions. By analyzing the demand data for "Hunted (AU)", executives can make data-driven decisions to improve their platform or network's performance.
Hunted (AU)'s travelability to France in the last 30 days is 26%, which means that the audience demand for Hunted (AU) is 26% of the demand in its country of origin, Australia. Click through to another market to discover how well Hunted (AU) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Network 10‘s Hunted (AU) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Network 10 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Hunted (AU), for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Survival Reality), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:04 p.m. PST using global tv demand metrics from Parrot Analytics for Hunted (AU) in France. We provide our partners with comprehensive TV know-how to help them drive better and more informed content investment strategies. Contact us today to find out more.