Parrot Analytics' demand data analysis of "It's Always Sunny In Philadelphia" in France for the month of January 2024 provides crucial insights that can be used by entertainment executives of various fields, ranging from TV series financing companies and studios to OTT and SVOD platforms. These insights can help executives make informed content, programming, acquisition, and distribution decisions.
The show's demand data can be used for content valuation, which ultimately helps executives figure out which titles to invest in and how much to spend on the content. For instance, the demand for "It's Always Sunny In Philadelphia" was 12.2 times the demand for an average TV show in France over the last 30 days. This indicates that the show is very popular among viewers, and hence holds significant value to the platform that airs it. Based on the exceptional performance of the show across six dimensions - audience demand, travelability, longevity, momentum, franchisability, and reach - executives can gain a clear idea about the value of the title in a given market.
The demand data for the show can provide remarkable insights on how the show is performing in a particular market and how it is positioned in the genre. For instance, the show ranked #71 in France during January, moving up by 20 spots. Further, it ranked at the 99.4th percentile in the comedy genre, indicating its higher demand than 99.4% of all comedy titles in France. By looking at the show's top ten global markets (the United States, Canada, the United Kingdom, Australia, Sweden, the Netherlands, Germany, France, and Brazil), entertainment executives can estimate how to target audiences with better content choices.
Regarding content optimization, the show's demand data shows that "What We Do In The Shadows", "Family Guy", "South Park", "American Dad!", "Bob's Burgers", "The Simpsons", "Futurama", "Foundation", and "Ted Lasso" are other shows that might appeal to "It's Always Sunny In Philadelphia" fans. This insight can be used to create optimized programming blocks that would appeal to audiences who prefer these kinds of shows - a tactic used by many linear networks and streaming platforms to keep viewers engaged.
One significant advantage of demand data is that it can help streaming services plan their acquisition and distribution of TV Series more successfully. For example, based on the increased demand of 8.5% for "It's Always Sunny In Philadelphia" during January, executives can be more confident of its acquisition. Similarly, by looking at the show's exceptional reach data across markets like the US, Canada, the UK, and other countries, a content distributor can plan a successful distribution strategy.
Finally, the data can be used to inform subscriber acquisition and retention strategies. Demand data can indicate which titles will keep existing viewers happy and engaged, as well as how to attract new subscribers to an SVOD service. Since the show performs outstandingly in multiple global markets, it can be acquired by a pay-TV network in another country, or an OTT platform, to increase the diversity of content offered and boost audience retention.
In conclusion, the demand data for "It's Always Sunny In Philadelphia" in France for January 2024 reveals how audience demand data can help entertainment executives make informed decisions about how to handle content, programming, acquisition, and distribution. By leveraging data, executives can optimize content offerings, minimize the likelihood of churn, and ultimately maximize the value of the titles they invest in.
