As a TV executive, having access to data-driven insights is key to making informed content, acquisition, distribution, and programming decisions. One such data source that can aid in these decisions is audience demand data, and Parrot Analytics is one such provider of this. This demand data can be harnessed to gauge audience interest for a show and how it is performing in comparison to other competing shows.
For instance, let's look at the demand data for "It's Always Sunny in Philadelphia" in France in March 2024. The show has an outstanding demand level, which is 11.3 times the average TV show in France. This data can be used to value the show’s worth and its contribution to the streaming platform since the content valuation system of Parrot Analytics is based on global content demand and supply. Understanding the show's demand level is not enough and needs to be compared to other competitors in the market. The fact that the demand levels for "It's Always Sunny in Philadelphia" were higher than 99.2% of all comedy titles in France, indicates the high level of appeal this show has in the country.
In addition, it is important to understand how the show's demand has changed over time. For example, demand for "It's Always Sunny in Philadelphia" has been decreasing recently. This could be a sign that some viewers are losing interest in the show, and it may require some changes to stay relevant and maintain its current viewership. The show ranked at the 135th position out of all TV shows in France, which is a drop by 34 spots from its previous rank.
Demand data also provides information about the show's audience in France. By looking at the top 10 global markets where "It's Always Sunny in Philadelphia" is most in-demand over the last 30 days, we found that the United States is the show's number one market globally, followed by Canada. However, the show has achieved outstanding audience demand in the United Kingdom, Australia, Sweden, Netherlands, Switzerland, Romania, and Germany, indicating its strong global appeal.
In conjunction with the demand data, other pieces of information such as the show's season profile and the metadata can provide additional context about the show's performance. For example, the fact that the show has been running for 16 seasons is a sign of its sustained success and longevity.
Overall, demand data can help TV executives make informed decisions about their content, acquisition, distribution, and programming strategies. By incorporating this data into their decision-making process, they can gain a better understanding of their audience, stay ahead of the competition, and make content that resonates with their viewers.
