If you are a TV executive, demand data for shows like "Jamel Comedy Club" can provide valuable insights that can help you make more informed decisions about content, programming, distribution, and acquisition.
One way to use demand data to make content and programming decisions is to assess a show's value to a platform. With Parrot Analytics’ content valuation system, you can calculate how much a specific title is worth to any streaming platform in a given region using demand data. You can also assess a TV series' ability to drive subscriptions and reduce churn by using demand data to estimate its contribution to marginal revenue and overall engagement.
Another important use of demand data is in acquisition decisions. You can use demand data to assess a show's franchisability – its spin-off potential – and its travelability – the international appeal of a show – to identify global content trends that could inform acquisitions. Demand data can also help you quantify the value of exclusive rights for a show or library to determine whether the price is right for the platform.
As a TV executive, you can also combine demand data with other criteria to help assess the best distribution strategy for a show, taking into account such factors as local whitespaces and audience demographics. By mapping the specific preferences of your audience, you can identify which shows and genres resonate with them most and inform your catalog and programming decisions accordingly.
In the case of "Jamel Comedy Club," the demand data shows that the show is performing well in France and looking to increase in popularity elsewhere, such as in Thailand, Sri Lanka, and Indonesia. The show's increased momentum and good reach indicate that it may be an effective subscriber acquisition tool, and its #329 ranking in France suggests it has accumulated a dedicated audience. As such, the show could have significant value to an SVOD platform looking to engage audiences in these or other territories.
