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What is Demand? Why Demand? Industry Products Insights
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Parrot Analytics Insights - December 2023

As an entertainment executive, you can make informed content decisions by leveraging demand data, like that found for "Kakkou No Iinazuke" in France for December 2023. Superb audience demand, high reach, and increasing demand over time all indicate the potential for high valuation of the show. Demand can also provide insight for acquisition decisions, programming decisions, and distribution decisions.

Firstly, evaluating content valuation is essential and can be easily assessed using demand data. With 7.8 times the audience demand of the average title in France for the past 30 days, "Kakkou No Iinazuke" is in high demand, indicating its significance to the audience and justifying investing in its production. The Parrot Pulse's positive global performance across six dimensions suggests the potential for monetizing the show beyond its initial run, which can increase its overall valuation.

Secondly, evaluating which shows an audience is already watching can help make better-informed acquisition and programming decisions. Looking at the shows that fans of "Kakkou No Iinazuke" also like, such as "Komi Can’t Communicate" and "Spy X Family," can help narrow down genres to focus acquisition and development efforts.

Thirdly, understanding the longevity and momentum of a show is essential for programming and marketing decisions. In the case of "Kakkou No Iinazuke," which has good longevity and momentum, this information can help make sure that the content investment lasts beyond its initial run, with a potential for spin-off potential.

Fourthly, considering the show's popularity in specific markets can guide distribution decisions, and understanding its travelability helps pinpoint markets where the show may be in high demand, but not yet sufficiently supplied with content. This international demand evaluation is a great way to expand the show's viewer base in the markets where demand is significantly high, like China, where the audience demand is outstanding.

Finally, understanding the show's performance in specific markets empowers executives such as you to make decisions that enhance the show's appeal and reach. For example, In the context of "Kakkou No Iinazuke," monitoring its audience performance in Canada and Poland can provide insight into trends and inform regional-friendly content recommendations.

In conclusion, demand data helps entertainment executives make more informed content, acquisition, distribution, and programming decisions for TV series. As a content distributor, studio, talent agency, or linear or SVOD network entertainment executive, you can leverage the insights from demand data, such as the analysis presented for "Kakkou No Iinazuke" in France for December 2023, to inform your efforts and improve your audience's overall experience.

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