As an entertainment executive, analyzing audience demand can help you make more informed decisions about your content. By using Parrot Analytics' demand data tools, you can better understand your audience and assess your show’s performance. Let's look at how "Kakkou No Iinazuke" can be used as an example.
Content Valuation:
Using audience demand data and supply data, entertainment executives can apply a content valuation system to ascertain the worth of a show. Parrot Analytics' content valuation system is powered by global content demand and supply, and it can adjust for regional differences in a show's value. The amount of audience demand a title generates is an essential factor in content valuation. "Kakkou No Iinazuke" generated 3.6 times the audience demand of the average show in France over the last 30 days. Parrot Analytics can run this same analysis for any show in any region, allowing media executives to calculate a show's worth.
Programming Decisions:
Entertainment executives can leverage audience demand data to make programming decisions. By knowing key audience demographics, executives can more accurately assess which shows to program and when to air them. For "Kakkou No Iinazuke" in France, demand for the show decreased by 81.5% in February 2024. Entertainment executives can use this information to understand when audience demand is declining and why. By analyzing peaks or trends in audience demand, executives can assess the potential impact of scheduling changes.
Acquisition Decisions:
When making acquisition decisions, entertainment executives can analyze audience demand to determine how a title may perform on their platform. For "Kakkou No Iinazuke," China is the show's number one global market, where demand is outstanding. Comparing the show's demand in various markets can help executives predict how well a show may perform in different parts of the world. The Parrot Pulse tool can help with global comparisons and provide insight into the worldwide audience demand across all platforms for a particular show.
Distribution Decisions:
When executives are making distribution decisions, they can use demand data to identify the optimal territories for a show. For example, "Kakkou No Iinazuke" had higher demand in France than its home country of Japan. This information can help TV networks and content distributors to decide on an expansion strategy for the international distribution of a particular show. By knowing the demand in each market, content distributors can make informed decisions about where to push a show and where to focus their marketing efforts.
Content decisions:
Audience demand data can inform entertainment executives about should they create, what genres are viewers interested in and which talents are their target audience following. For "Kakkou No Iinazuke," we can gain insight into which shows fans of the romantic comedy enjoy based on our recommended shows. Entertainment executives can consider those shows when deciding what type of content to develop or acquire.
In summary, entertainment executives can use audience demand data to make informed decisions when creating, acquiring, distributing, and programming their content. By analyzing this data, executives can determine what their audience wants and tailor their strategies to meet that demand. Parrot Analytics' content valuation and demand data tools can help make those decisions more accurate and informed.
