As an entertainment executive, demand data can help you make more informed decisions regarding content valuation, acquisition, distribution, and programming. Based on the analysis of "Last Call With Carson Daly" for the month of December 2023 in France, below are some insights regarding how demand data can help you:
1. Content valuation: With "Last Call With Carson Daly" having 2.5 times the audience demand of the average show in France over the last 30 days, and its demand increasing recently, the show has increased in popularity. You can use Parrot Analytics content valuation system based on demand data to explore the dollar value contribution of the show to any platform in any region. This can help you make informed decisions on how much to spend on the show.
2. Acquisition decisions: As a TV series financing company or content distributor, you can use the demand data of "Last Call With Carson Daly" in the various global markets to make more informed acquisition decisions. For instance, with France being the show's number one global market, you can acquire the show for distribution in France.
3. Distribution decisions: As an OTT or SVOD platform, you can use the demand data to determine which markets to release "Last Call With Carson Daly" based on the popularity of the show in those markets. For instance, with the show's high demand in France, you can prioritize releasing the show in France.
4. Programming decisions: As a linear network or pay TV network, you can use the demand data to determine the programming schedule for "Last Call With Carson Daly" to achieve maximum audience engagement. With demand spiking in mid-December 2023 for France, you can schedule the show to air in France during similar periods of high demand.
5. Franchise and spin-off potential: The Parrot Pulse for "Last Call With Carson Daly" indicates that the show's spin-off potential is poor. As a studio, you can leverage the demand data to make informed decisions on developing spin-offs or franchises for other shows with a better franchisability score.
6. Reach: As an entertainment talent agency, you can use the demand data to determine which TV shows will help you to acquire or retain subscribers based on their reach. With "Last Call With Carson Daly" having an okay reach, you may want to focus on acquiring talent for shows with higher reach.
By leveraging demand data like that of "Last Call With Carson Daly," you can base your decisions on substantive data to derive actionable insights that increase your competitiveness in today's dynamic entertainment landscape.
