For executives in the entertainment industry, using demand data is essential in making informed content, acquisition, distribution, and programming decisions, as it helps to quantify the popularity of a title at a given time and in a particular location. In the case of "Little Baby Bum," it has been identified that the show is currently in good standing with 3.3 times the audience demand of the average show in France over the last 30 days. This information can be utilized to determine content valuation, as executives can now calculate how much the show is worth in France and decide if it is profitable to distribute it in the region via a streaming platform or pay TV network.
Executives can also use the data to make informed programming decisions. For example, with knowledge that demand for "Little Baby Bum" has decreased recently, they may consider reducing its airtime or creating new episodes season to maintain audience engagement. Additionally, by examining the show's trend in demand between a rolling year basis versus the last 30 days, executives can determine how to schedule programming for maximum audience engagement.
Furthermore, executives can leverage the show's performance data in global markets to make better acquisition and distribution decisions, specifically regarding international expansion. For instance, in addition to the show's outstanding demand in France, it also demonstrated high demand in the United Kingdom, the United States, and several other countries. The travelability quantifies a show's international demand relative to its home market, highlighting the show's potential for expansion in other countries.
Executives can also use demand data to assess the show's spin-off potential or franchisability, which is likely high for "Little Baby Bum." Its outstanding ranking in terms of longevity and momentum also affirms it can be a profitable investment in the long term.
Finally, executives can use demand data to make informed marketing decisions for the show. In the case of "Little Baby Bum," executives may implement targeted advertising campaigns in the primary countries with high demand, prioritize these locations for promotional tours and events, and seek partnerships with local brands or production companies to expand their reach.
All in all, executives can use demand data to make informed decisions on content valuation, acquisition, distribution, programming, marketing, and even expansion. By understanding a show's audience engagement, demand trends, and performance metrics, they can make better decisions that drive engagement and revenues.
