As an entertainment executive, data-driven decision making should be at the forefront of your content, acquisition, distribution, and programming decisions. It is important to consider the audience demand for a show or movie before making any decisions. Understanding audience demand can help you to determine the value of a particular show, and whether it makes sense to invest in or acquire it. One way to determine the value of a show is through content valuation by using demand data.
To illustrate how demand data can inform decisions, let us examine the case of "Little Baby Bum", a fun and educational TV show for kids featuring classic and new nursery rhymes. According to data from Parrot Analytics, "Little Baby Bum" had 3.3 times the audience demand of the average show in France over the last 30 days, which is particularly good considering that only 8.6% of all TV shows have this level of demand. However, compared to its demand of 3.7 times the average over the last 90 days, demand for this show has been decreasing recently.
Examining the top 10 global markets where "Little Baby Bum" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show by a considerable amount in each of these markets. The United Kingdom is "Little Baby Bum"'s number one market globally, where the show achieved outstanding audience demand of 13.7x. Ranked second is the United States where demand is outstanding, followed by countries like Ireland, Trinidad & Tobago, Canada, New Zealand, Philippines, Australia, and Jamaica, where the demand for this show is also outstanding.
Another aspect to consider is travelability, which quantifies a show's international demand relative to its home market. For "Little Baby Bum", the demand for the show in France was 20% of the demand in its country of origin, the United Kingdom. This highlights that the show has potential to travel to other markets as its international demand is exceptional.
The Parrot Pulse for "Little Baby Bum" provides an independent measure of its global performance across six dimensions. Travelability, longevity and franchisability are all outstanding, as well as momentum. This indicates that the show has a strong potential for spin-off opportunities and that its pace of growth is outstanding. Its reach, the number of people expressing demand for a show, is good.
By examining the metadata associated with the show, we also learn that it aired between 2011-08-29 and 2019-10-14, with a total of 39 episodes over four seasons. Although the status of the show is ended, considering audience demand for a show that is no longer in production can inform decision making for acquisition or distribution of existing content.
Overall, these insights offer valuable context for entertainment executives to make informed decisions regarding content acquisition, distribution, programming and valuation. Audience demand can help executives to understand the value of a show or a library of content, and to identify potential opportunities for spin-off or international expansion. This data can also help networks and platforms retain and grow their audiences by selecting content that resonates with viewers.
