As an entertainment executive, accessing and analyzing demand data can provide you with key insights that could assist in making content decisions, such as acquisition, distribution, and programming decisions for your platform. Let's explore how demand data for "Looking" can provide information on the content valuation of the show in France, the show's performance, audience preferences, and the show's global demand.
Content Valuation: Demand data can reveal the dollar value contribution of any title, to any platform, in any region. Parrot Analytics' content valuation system is based on global content demand and supply and can help determine the value of a TV series library or specific titles to a platform over time. In this case, we can see that "Looking" has 2.7 times the audience demand of the average show in France over the last 30 days, indicating that the show's demand is good. Furthermore, given its outstanding score in various global categories as measured by the Parrot Pulse, we can infer that "Looking" may be a valuable title for its platform.
Performance: Understanding a show's performance, including its momentum, longevity, and reach, can be helpful in making programming and acquisition decisions. In the case of "Looking," we know that the show's momentum and longevity are outstanding, indicating that the show has been consistently growing in popularity and that audience demand has been maintained over time. Moreover, given that the trending audience demand for "Looking" increased by 6.2% in December in France, the show appears to be gaining popularity.
Audience Preferences: Knowing which shows are popular and similar to "Looking" can help identify audience preferences. Based on our analysis, we can see that fans of "Looking" also enjoy shows such as "The White Lotus," "Andor," and "Dr. Death." Understanding audience preferences can help you acquire or produce content that will appeal to your audience and help retain them.
Global Demand: Demand data can inform decisions around content distribution, where to target for platform-specific expansion and which content to acquire for a specific region or territory. In this case, by examining the global demand for "Looking," we can gain insights into which countries and regions to target for acquisition or platform expansion. For example, "Looking" is most popular in the United States, followed by Luxembourg, North Macedonia, and Brazil. These insights can help you allocate content investments effectively, ensuring that you maximize the commercial value of a title in different regions or markets.
In conclusion, demand data can provide actionable insights to help content executives make informed decisions on content acquisition, distribution, programming, and content investment that drive value, capture audiences and re-engage audiences. By leveraging demand-based insights, content executives can optimize their content strategy, compete effectively in global markets and keep their audiences engaged. Based on the analysis of "Looking" in France, we can see that there are many ways executives can use demand data to make more informed decisions.
