As an entertainment executive, using audience demand data is crucial when making content, acquisition, distribution, and programming decisions. To illustrate this point, let’s look at "Looking," a TV series that has been recently in demand in France. By analyzing audience demand data for "Looking," executives can gain a better understanding of the show’s performance and its potential value to their business.
One way demand data can be used is for content valuation. Executives can use demand data to determine the true value of a show. By assessing "Looking's" audience demand relative to other TV shows over a specific period, executives can determine how much the show is worth in a certain market. For example, by analyzing "Looking's" demand in France, executives can see that its demand is 2.5 times higher than the market average, suggesting that "Looking" is a valuable asset.
Audience demand data also provides valuable insights into the target audience, content preferences, and what drives engagement. Analysis of the top 10 global markets where "Looking" is most in-demand shows that the US market has outstanding audience demand for the show, followed by Vietnam, Serbia, Malta, Brazil, and the Netherlands, among others. This suggests that there is a significant target audience for "Looking" in these markets and that focusing on these regions may bring higher returns.
Demand data about "Looking's" audience can also be used for programming decisions. Understanding the preferences and tastes of the show’s audience can guide executives on what shows or genres to consider for programming in the future. For instance, the data shows that audiences who like "Looking" are also fans of other shows like "The White Lotus," "Fellow Travelers," and "Andor." This information can provide inspiration for programming that will engage and retain audiences with similar preferences and tastes.
Finally, executives can use audience demand data to identify and analyze trends in the market. Analysis of the "Looking" demand in France shows a spike in late January 2024, indicating an opportunity for executives to capitalize on the trend by promoting the show or similar content. Additionally, analysis of "Looking's" rolling demand over a year reveals that it peaked in the last 30 days, showing an increased popularity for the show. This suggests a renewed interest in the content, and executives can use this information to design targeted marketing campaigns to capitalize on the trend.
In conclusion, audience demand data is an essential tool for entertainment executives to make informed decisions about content, acquisition, distribution, and programming. By leveraging demand data for "Looking" in France and other markets, executives can gain insights into the preferences and tastes of the show’s audience, identify trends in the market, and make informed decisions about future business ventures.
