As an entertainment executive, you must make informed content decisions to acquire, distribute, and program TV shows that will satisfy your audience and attract new subscribers. Demand data from Parrot Analytics can help you make these decisions by giving you insight into what TV shows are popular in particular markets, what genres are resonating with audiences, and which shows have the potential to drive subscriber acquisition and retention.
Take the drama TV show "Madam Secretary" as an example. With its global performance measured across six dimensions (audience demand, travelability, longevity, momentum, franchisability, and reach), it is clear that this show has a good performance across most categories. Its audience demand in France, specifically, increased by 65.8% in December 2023 and was 51% of the demand for the show in the United States, its country of origin. These metrics alone serve as excellent inputs into a content valuation system, highlighting the title's economic value from an objective data source.
Furthermore, "Madam Secretary" outperforms the demand of the average TV show in all of the top 10 global markets where it is in-demand over the last 30 days. The show received outstanding audience demand in the United States, its number one market globally, and good to outstanding demand in other markets such as the United Kingdom, Canada, Germany, the Netherlands, and Australia. The show's momentum is likewise good, indicating that it is increasingly popular.
Demand data from Parrot Analytics also offers a strategic way to inform content decisions concerning supply and demand by answering questions such as what type of content exhibit opportunities to acquire or produce and identifying new opportunity markets for content distribution. In the case of "Madam Secretary", demand for it increased in late December 2023 in France, which can prompt an OTT platform or linear network to acquire or produce shows of a similar political drama genre.
Demand data can also be used to help you make decisions concerning subscriber retention and acquisition. In the case of "Madam Secretary", its reach performance is outstanding, indicating that it has a wide group of people who demand it. Knowing that "Madam Secretary" fans also enjoy watching other TV shows like "Young Sheldon", "Sons Of Anarchy", and "Scorpion", entertainment executives could program or promote these shows to retain "Madam Secretary" fans who may wish to explore other similar TV content. Additionally, if an OTT platform wishes to grow its audience, it can use demand data to identify which titles to acquire and promote that will attract new subscribers.
Finally, demand data can help inform decisions concerning global SVOD expansion. As we have seen in the case of "Madam Secretary", the title is globally popular and can inform content decisions for future investments. Executives can use demand data to help them determine which content to produce or acquire to support global SVOD expansion.
In conclusion, demand data from Parrot Analytics can help entertainment executives make informed content decisions about what titles to acquire, distribute, and program. By providing insight into a TV show's audience demand, travelability, franchisability, longevity, momentum, and reach data, executives can more confidently plan their programming strategy and make content decisions that they know will engage their audiences.
