As an OTT platform executive, you can leverage demand data provided by Parrot Analytics to make more informed content acquisition, distribution, or programming decisions. The case of "Madam Secretary" in France during February 2024 provides insights into how demand data can be useful for strategic content decisions.
Firstly, "Madam Secretary" has good demand in France, with 4.0 times the audience demand of the average show in France during the last 30 days. This demand data can be used to estimate the baseline value of the title, which can inform content valuation and assist with content acquisition decisions. Additionally, comparing the demand for the show between different markets can help with travelability. In this case, "Madam Secretary" showed better demand in the United States, indicating its value for distribution in the US market. The show also has good demand in other markets, such as the UK, Australia, Germany, Romania, China, and Canada.
Furthermore, analyzing the performance of "Madam Secretary" on a rolling year basis compared to the last 30 days highlights the show's increased popularity recently. This information can be useful for programming decisions, such as determining the best release strategy for the show.
Moreover, the demand data can be used to identify potential opportunities for creating spin-offs or franchises, as well as uncovering under-monetized titles. For example, the data reveals that fans of "Madam Secretary" also like other shows such as "The Voice (US)", "NCIS: New Orleans", and "Homeland", providing useful insights into potential spin-offs or other titles that might be of interest to the show's audience.
Finally, the case of "Madam Secretary" demonstrates how demand data can be used to provide insights into a show's performance across different dimensions, such as momentum, longevity, and reach. These insights can be valuable for strategic content decisions, including programming and distribution decisions.
Overall, demand data provides valuable insights that can assist OTT platform executives in making more informed content decisions. By understanding the audience demand and how it relates to a show's performance, executives can optimize their content investment, improve subscriber acquisition and retention, and identify opportunities to create spin-offs or franchises.
