As an entertainment executive, understanding audience demand data is critical to making informed content, acquisition, distribution, and programming decisions. Parrot Analytics is a powerful tool that helps determine how well a show or title is performing in a given market. Examining the demand data for "Orange Is The New Black" in France for January 2024 provides valuable insights into how to use demand data to make informed decisions.
Firstly, content valuation uses demand data to answer how much a series is worth. In the case of "Orange Is The New Black" in France, it is good, with six times the audience demand of the average show in France over the last 30 days. The show's growing demand indicates increasing popularity. Therefore, demand data can provide a framework for content valuation and its performance.
Secondly, demand data can help determine the value of a content library to a platform over time. "Orange Is The New Black" achieved the peak rank of 258 in France and moved up in rank by 399 spots during January 2024. Determining the show's value on the platform helps to make strategic decisions on distribution, licensing and other potential opportunities.
Thirdly, demand data powers content valuation for TV series' ability to drive subscriptions and mitigate churn. By analyzing the top 10 global markets where "Orange Is The New Black" is most in-demand, it outperforms the demand of the average TV show in each of these markets. This information can be used to attract new audiences and further cement the existing ones.
Fourthly, demand data uncovers under-monetized titles, showing potential new opportunity markets for content distribution. In the case of "Orange Is The New Black", China holds exceptional potential and understanding what titles could be successful in these markets is essential for making informed acquisition decisions.
Finally, demand data informs the platform and network fit, answering the question of which platforms to target for distribution of content. By determining the worldwide audience demand across all platforms for "Orange Is The New Black," understanding where to showcase and distribute content is key.
With Parrot Analytics, entertainment executives can answer questions like the value of a title, which titles should be acquired to maintain an existing subscriber base or attract new ones, and how to optimize marketing campaigns ahead of the premiere. It can also quantify franchise potential, track momentum, assess longevity, and determine reach. Demand data provides powerful insights into a show's audience, their tastes, and most importantly, what they want to watch. Understanding the audience demand helps with informed content, acquisition, distribution, and programming decisions.
