As a TV executive, leveraging demand data from Parrot Analytics can give insights that can help in making informed decisions. Taking the case of "Orange Is The New Black," its audience demand in France is good, and to determine the show's worth and value, content valuation is applicable. The valuation system uses demand data to provide insights into the value contribution of any title to a platform in any region. This means that the show's value can be calculated based on its contribution to the platform and its level of demand in France.
Demand also helps in programming decisions for a streaming service; by analyzing the performance of shows like "Orange Is The New Black," we can determine their ability to drive subscriptions and mitigate churn, which can be useful when deciding how much to spend on content. This is because, with an understanding of demand, calculations of the ROI for a specific title can be estimated to help make more informed acquisition decisions.
Demand data also helps in unlocking under-monetized titles and finding new opportunity markets for content distribution. For example, we can map out the most popular genres in the local market, which informs the platform and network fit. Additionally, Parrot Analytics' demand data can help assess a TV series' ability to attract new subscribers and retain existing subscribers, which is valuable when making distribution decisions.
Going beyond market analysis, demand data powers affinity analysis, which helps executives understand more about their audience, such as the best talent or brand to partner with to expand the audience or which TV shows can help them acquire or retain subscribers. By analyzing a show like "Orange Is The New Black" for February 2024 in France, we can see that the show's fandom clusters around other popular titles such as "Rick and Morty," "American Horror Story," and "Game of Thrones," among others.
Using Parrot Analytics data, TV executives can optimize their content rollout strategy for shows such as "Orange Is The New Black." In this case, we can see the best release strategy for the content is through distribution on popular platforms where it has high demand. The status of the show is also an essential factor as understanding how well audience demand is maintained over time helps executives to make programming decisions that will monetize the show over time.
Finally, demand data can help identify areas where monetization opportunities abound. Franchise potential is one of such areas, where identifying potential spin-offs or franchises can help monetize a show. From the Pulse Analysis of "Orange Is The New Black," franchise potential is identified as outstanding, and this provides an opportunity to develop the show into a franchise or create spin-offs.
In conclusion, Parrot Analytics demand data provides the necessary insights that TV executives need to make informed decisions about their content, acquisition, and distribution strategies. Executives can leverage the data to optimize their performance, monetize their shows, and gain a competitive advantage over other players in the market.
